Tutorial: Writing-Based Contest

 

Step 1. Create the promotion

1. Access the Easypromos Control Panel and log in with your email address and password to manage and create your promotions.


1.jpg

2. Create a new promotion by clicking “Create New Promotion”.

Create_new_promotion_button.jpg 

3. You’ll be presented with the products available. Choose “Text Contest”. This will enable you to create a promotion with a registration form. Participants will be able to enter their text in the form to participate in the promotion.

4. Go to Step 2. Choose your version (Basic, Premium or White Label) and click "Continue".

2.jpg

5. You’ve created your promotion! In the background, you’ll see your Promotion Management Page. A pop-up window will ask you to complete the fields to help you with the set-up. If you’re not interested in doing this, click “Skip This Step”.

 

  • Default language: The platform will suggest a default language in which to display promotion content. You can change this to suit your needs.

Note! If you select the Premium or White Label version, we’ll also ask you for the target country of your promotion. This means you can filter the promotion so that only users who register from an IP address in the target country or countries can participate. Find more information here.

6. After clicking “Save” or “Skip this Step”, you’ll find yourself in the Promotion Management Page. You’ll find all the options for setting up your promotion here. These are the most relevant sections:

3.jpg

  1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which identifies each promotion. Give this number to the Easypromos team if you have any issues with the promotion. This will make it easier for them to review your settings.
  2. Quick button to Preview the promotion. When clicking this button, the Preview tool will open in a new browser window, so you can continue working comfortably in the promotion and, at the same time, preview how the final result is going.
  3. Link to the promotion. This is the URL that you should use in all the dissemination actions that you are going to carry out. More information here.
  4. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.
  5. Activate Promotion button. When you have the promotion prepared and ready to launch, click this button to activate and start it. This button will take you to the activation page, where you can review the billing information to proceed to make the payment of the promotion.
  6. Side menu. Here you will find all the configuration options of the promotion.
  7. Promotion status. It indicates the status of the promotion: Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. What to do: Here you can choose what you want to show in the URL of the promotion.
  8. Link to the configuration tutorial. For each type of application you have available from here the link to the step-by-step tutorial so you do not miss any important step.
  9. Direct access to configuration options within the Editor. This module presents the access to the edition of the following sections which are located within the Editor:
    • Management of the dates and the time zone that will have the promotion.
    • Languages: It indicates the default language of the promotion and it allows you to change it if you need it.
    • Localization: It allows to limit the participation to one or several countries (option included by default in the Premium and the White Libel promotions, and in the Basic version by purchasing the additional extension). More information.

 

Step 2. Customize the text and images for each page

The platform comes configured with many features that are pre-set based on the application that you have chosen.

Now let’s take a look at the customization of the texts and images of the promotion, as well as colors and font settings.

1. Enter the promotion “Editor”.

10.jpg

2. Configure the texts and images for each page of the promotion:

 4.jpg

A) Welcome.

  • Change the provisional title for one that highlights the strengths of your promotion. These tips might help you if you’re not sure.
  • Configure the texts, and upload image to give the page more dynamism.
  • We suggest you use the Description to explain the contest mechanism, ensuring that users understand the steps they must follow to participate in the contest. In Premium and White Label versions, you can also customize the “Participate” and “See Participants” buttons.

B) Entry Form.

  1. From this section, you can set up the Registration Form that users must complete to participate in the contest.
  • Customize the text and header image of this page from “Options”. This is optional.
  • Add the fields that you want to participants to complete. You can ask for their email address, telephone number, birth date, gender, city, and country. In Premium and White Label versions, you can add additional text fields, dropdown menus, and checkboxes. Here we explain all the fields that you can set up.

Note: The customization of the Registration Form with additional text fields is not included by default in promotions created with the Basic version. This can be added to the promotion for $19USD/€19EUR.

  • Comments field. When selecting the “Writing-based contest” application type, the “comments field” comes pre-configured by default. Use this field to ask participants to enter their text entries for the contest. Participants may write texts of up to 65,000 characters.

 Writing_contest_3.png

Note: The customization of the Registration Form with additional text fields is not included by default in promotions created with the Basic version. This can be added to the promotion for $15USD.

4. [Optional] You can also add the “Media field”. Use this to ask participants to upload a photo/video to accompany their text. If you enable this field in the Basic version, it will be obligatory. In Premium and White Label versions, you can make the field optional.

Writing_contest_4.png

In Premium and White Label versions , you’ll be able to set up advanced options:

You can ask users to participate with a photo or video.
You can also make the uploading of a photo or video optional.

C) Thank You.


Customize it with a final image and a thank-you text.

  • Use the final image to give a more customized feel to your text contest, reminding participants of the sweepstakes prize and encouraging them to share the contest.
  • Thank-you message. Use this to thank participants and tell them when the winner/s will be announced.
  • Facebook Page linked to the promotion. Enter your Facebook ID if you want it to appear on the final page:

In Premium and White Label versions, you can also set up the following options:

  • A text encouraging users to share. To the left of the first “Share” button there’s a customizable text. Use this to encourage participants to share your contest.
  • A text and link for the final button. Complete both fields to enable this second button and lead participants who click on it to an external website.

D) Gallery. Configure how the public gallery of users' shares will look. In this section you should focus on the following option tabs:

Writing_contest_5.png 

  • Contents: From here you can upload a header image to give the gallery a more corporate touch and add an introduction message (option only available with the Premium design template).
  • Layout: In the Basic version the texts are presented in the vertical gallery, one below the other. On the other hand, by default all contests created with the Premium and White Label version come with the tiled gallery layout, which allows you to present more than one text on the same line, making a visually attractive collage.

Writing_contest_6.png 

In this section you will find the following configuration options:

  • Decide if you want to use the Tiled gallery or the Vertical gallery.
  • Adjust the gallery to your liking. Find out how here.

3. Votes: Access this tab if you want to enable the voting system so that texts can be voted.

By default, text contests come with the voting system enabled. In this section, you’ll be able to set up what type of voting system you wish to have in your contest. You’ll also be able to disable the voting system from here.

In the Basic version, only one vote is permitted per user. And the only option available is to enable or disable “votable participations”. In the Premium and White Label versions, this section permits many other possibilities:

Writing_contest_7.png

Note: Additionally, in promotions created with the Premium design template (available in Premium and White Label versions) you have the following additional functionalities to customize the pages of the promotion:

  • Customize the name of each section and the icon that identifies it within the promotion menu. For example, you can change the default name of "Welcome" page to "Start".
  • Add new sections in the promotion menu to present additional content. This new section can be set up in two different ways:
    • New page, for example, to present and explain the prizes of the promotion.
    • External link, to drive traffic to your website or microsite.

5.jpg

Learn how to customize the promotion menu in this tutorial.

Note: download the Easypromos Design Guide and you will have measurements for all the images you need to complete the promotion.

 

Step 3. Customize the design

In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.

Note: The Design module is not included by default in the promotions created in Basic version. You can add a color extension for $10USD.

In this way, for Premium and White Label promotions, and the Basic promotions that have the extension enabled, the section "Design" will give the following options:

  • Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template (template only available for promotions created with the Premium & White Label version).
  • Colors: Change the colors of the texts and the action elements of the promotion.
  • Typographies: Select the font used for texts and action buttons of the promotion.
  • Buttons (only Premium template): Set the style of the promotion buttons (outlined or solid).
  • Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
  • Background: Customize the background of the promotion with an own image or a color. The background will be the same for the different screens of the promotion.
  • CSS Styles (only White Label): Use your own CSS styles to completely customize the template.

Writing_contest_8.png 

Discover all the graphic possibilities offered by the module "Design".  

 

 Step 4. Insert the Terms and Conditions

Insert the terms and conditions, outlining the most important points of the promotion, sweepstakes, or contest. The terms and conditions can be accessed via a button on the promotion Welcome page, and through a link available on any page of the promotion.

To add the terms and conditions, go to the Editor> General> Legal content, where you will find the following sections:

  • Terms and conditions.
  • Privacy Policy (only in Premium & White Label promotions).
  • Cookies Policy (only in Premium & White Label promotions).

 Writing_contest_9.png

 

Step 5. Configure the My Networks module and the promotion footer

The “My Networks” module allows you customize the screen that will be displayed to users just as they end the registration process, enabling you to suggest that they like your Facebook Page. The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to set this up here.

To customize the My Networks module go to Editor > General > My Networks:

Writing_contest_10.png

You can also customize the promotion’s footer text, or deactivate it if you prefer. The footer is a banner that’s displayed at the bottom of each page of the promotion.

To enable the Footer of the promotion go to Editor > General > Footer:

Writing_contest_11.png

 

Step 6. Customize viral content

This section is very important for achieving good virality for your contest. Viral content is the message that will be displayed when the participant shares the promotion with friends to invite them to take part.

To customize the viral content of the promotion go to Editor > General > Share:

Writing_contest_12.png

Note: in Basic promotions, the photo uploaded by the participant will be shared, along with the title and description of the contest.

In Premium and White Label versions of the contest you can customize messages to fit whichever channel participants wish to use to share the promotion.

You should complete the following sections:

A) Generic:

Set up the generic contents of the promotion here:

  • Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
  • Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.

B) Recruitment:

This is the content that is proposed by default when sharing on the social networks via the final page. Learn how to configure it. 

C) Participation:

The default content for sharing on social media from the final page. Learn how to set it up.

 

 

Step 7. Review the advanced settings

To create a Writing-based contest, check the configuration of the following sections:

  1. Editor > Pages> Entry Form > Options: here you can check how users will register:

 

Writing_contest_13.png

For a Writing-based contest, we recommend setting up the following options:

  • Max. users: Decide if you want to close the promotion to a maximum number of participants. By default, there is no limit of users who can participate in the contest.
  • Maximum entries per user: You can decide how many times a user can take part. For example, if you would like to allow participants to submit more than one comment/story/text.
  • Enable Facebook Login: Enable the login with Facebook window so that the user can participate identifying with his Facebook user.
  • Do you want to be mandatory for users to connect on Facebook?: Requires login with Facebook to participate. Check the form with which participants identify themselves.
  • Enable premoderation: You can moderate your entries before they appear in the public gallery.
  • Notification of new entrant: Use it if you want to receive an email when a new entrant registers in this promotion.
  • Anti-fraud options: With the aim of helping administrators organize top-quality contests, the platform contains a series of techniques and tools to help minimize the impact of participants bad practices.Consult the adjustable options.

Note: In the Basic version this section only presents the options "Max. users, "Enable Facebook Login?", “Do you want to be mandatory for users to connect on Facebook?" and "Disable form".


2. Editor > Pages > Gallery > Options. Here you have the following options available (Premium and White Label only):

  • Anonymous participations. Activate this if you don’t want the name and profile of the user to be displayed next to the gallery image.
  • Allow comments on participations. You can enable comments on the participations so that a user, friend, or acquaintance can comment on the individual participation of the users who have registered to the promotion.

 

 

Step 8. Restrictions to access the promotion

The application allows you to restrict the access to the promotion to limit users who can participate in it. Specifically, the platform offers you 2 forms of restriction:

Note: Country restriction is not included by default in promotions created with the Basic version of the platform. It can be added to the promotion as an extension of the for $19USD / 19EUR.

11.jpg

Note: The functionality to restrict the promotion by age is only available for promotions created with the Premium version and the White Label version that have been designed with the Premium design template.

12.jpg

 

Step 9. Enable participation from Twitter and Instagram (optional)

Normally, users participate accessing the promotion and filling in the entry form. If you want to allow Twitter and Instagram users to participate directly from these social networks, you can enable Twitter and Instagram integration in the contest. This way, these users can participate by posting with the contest hashtag that you configure. This option is available in Premium and White Label promotions.

 

Step 10. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize, and send emails.

In text contests, this tool can be very useful because it permits you to configure automatic emails to send to participants with one of the following objectives:

  1. Thank them for participating and give them the URL of their participation so that they can share it and obtain votes.
  2. Remind them how many votes they need to obtain to become finalists.
  3. Send an email to contest winners.
  4. Send an email to all participants, confirming that the promotion is over and thanking them for their participation.

Learn how to create an email with the Platform to communicate with participants and generate greater virality.

Important! The Platform has “smart tag” functionality. This enables you to configure customized emails. Use the “smart tag” {{user_voteme_url}} so that when you send the email it’s replaced by the participation URL of each user

Note: The Emails Platform isn’t included in promotions created with the Basic version, but it can be added as an extension to the promotion for $50USD.

 

 

Step 11. Other writing-based contest options

  • If you want your contest to be by category, read this tutorial to find out how.
  • If you want to establish the contest in several phases, learn how to manage it with dates.
  • If you want to create an image gallery that updates the entries by hashtag automatically, use the Full Screen mode.

 

Step 12. Publish the prizes page (optional)

Before publishing the promotion or during the course of the it, you have the possibility to publish a new page with the list of prizes of the promotion. This page can be useful to tell users about the details of the prizes. It’s also here that the winners are published when you finish the promotion. To publish the prizes page go to Editor > Pages > Prizes.

Check the Prize management tutorial in this link to learn about all the available options regarding prizes.

 

Step 13. Preview the promotion

You can check how the promotion will be displayed once activated in order to review the graphic part. To do this, within the same Editor of the promotion you will find the "Preview" direct button in the Editor's header:


6.jpg

Please keep in mind that the Preview of the promotion is only to see what the promotion will look like, it doesn’t work to test features. That’s why you can go to the next page without filling in your data for example. To test the recruitment process of the promotion, you need to activate and you can protect it with a password to test it privately. Here we explain how.

 

Step 14. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page of the promotion, where you can make the payment. Here you will find more information. 

7.jpg

 

 

Step 15. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the contest, a microsite where the promotion is displayed is created with its unique URL. This URL is the main link to the promotion. By default, this main link leads to the welcome page in the microsite but you can change this. You can also, and not exclusively, publish the promotion on a Facebook Page or embed it in your blog or website. You can control where you wish to publish it via “Buzz”. You’ll find all the information about this here.

 

Step 16. Disseminate the promotion

It’s also important to disseminate the promotion on different channels. Always use the main link to the promotion as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

  • With the direct promotion link.
  • With the “Share” button in Facebook, Twitter and Pinterest.
  • Making your promotion a Featured promotion. This option implies placing your campaign in the section of Easypromos highlighted promotions. This has an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

We also recommend these articles:

 

Step 17. Manage the promotion while it's active

While the promotion is active you can monitor and manage the entries from the management page by clicking on the ‘View entries’ section in the menu on the left side. You can also access the entries list form the “Statistics”:

8.jpg 

From the ‘View entries’ section you will be able to see information on all participants and download it to Excel.

Note: Information about participants will be available even when the promotion has finished.

 

Step 18. Access the statistics

Access the “Statistics” section to view the evolution of participants and their interaction with the application. This information will be available from the moment the first participant registers, and even after the promotion has ended. Learn more about the information that you can access from this section.

9.jpg

 

Step 19. Manage prizes and publication of winners

When the participation period of the promotion ends, as the administrator of the promotion you have the prize management system available that allows you to create the prizes of the promotion and configure how they will be assigned. When the promotion has finished, you can assign prizes randomly or manually.

  • Randomly: You can run one or more sweepstakes among all of the participants or among a segment of participants and obtain a certificate of validity with the results of the sweepstakes.
  • Manually: You can assign one or more prizes manually to the participants in the contest. This is useful for example in contests with voting, skills test or where the winners are selected by a jury or a notary public, or manually by the organizing brand.

Learn how to create prizes and select winners in the Prize management tutorial.

You can begin your winner selection process from the “Winners” menu as you can see in the following screenshot:

winners_writing-based_contest.jpg

Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.