Tutorial: Writing-Based Contest

 

 

  STEP 1. Create the promotion

1. Access the Easypromos Platform via this link: http://admin.easypromosapp.com. Use your Facebook Profile to log in to your Dashboard and create and manage your promotions.

 

2. Create a new promotion by clicking “Create New Promotion”. 

 

3. You’ll be presented with the products available. Choose “Text Contest”. This will enable you to create a promotion with a registration form. Participants will be able to enter their text in the form to participate in the promotion. 

 

4. Go to Step 2. Choose your version (Basic, Premium or White Label) and click "Continue".

 

5. You’ve created your promotion! In the background, you’ll see your Promotion Management Page. A pop-up window will ask you to complete the fields to help you with the set-up. If you’re not interested in doing this, click “Skip This Step”.

 

  • Default language: The platform will suggest a default language in which to display promotion content. You can change this to suit your needs.

Note! If you select the Premium or White Label version, we’ll also ask you for the target country of your promotion. This means you can filter the promotion so that only users who register from an IP address in the target country or countries can participate. Find more information here.

 

6. After clicking “Save” or “Skip this Step”, you’ll find yourself in the Promotion Management Page. You’ll find all the options for setting up your promotion here. These are the most relevant sections:

 

1. Header. Here you’ll find the title of the promotion and the version of Easypromos being used. You’ll also find other relevant information such as the promotion ID number, which identifies each promotion. If you have any questions or doubts about the promotion, give this number to the Easypromos Technical Team and they’ll be able to check your settings easily.

2. Link to the promotion. This is the URL that you should use when sharing the promotion. More info here.

3. Copy “Link” button. This button enables you to copy the link quickly and easily. Use for sharing your promotion.

4. Side menu. Here you’ll find all the settings options for the promotion.

5. Statistics menu. Here you’ll find all the general statistics of your contest, including number of users, number of votes, number of emails sent to participants, number of page visits, general summary of visits, number of shares, and number of followers obtained during the promotion.

6. Management of dates. From this section, you can view and modify all promotion dates.

7. Promotion status. From here you can see the status of your promotion: Draft, Active or Finalized. When the promotion is over, this box will be in red (what do you want to do?) From here you’ll be able to decide what you want to show in the promotion link.

8. Visibility section. Here you’ll find the main actions for providing greater visibility to your promotion. You can choose to publish the promotion as a Facebook tab, or display it in the Easypromos promotions list. You can also include a quick button for sharing the promotion.

9. Location. Select the default language of the promotion. You’ll be able to link the promotion to a dictionary that you’ve created with your own texts and translations. You’ll also be able to limit participation to one or more countries. By default, the promotion will be visible in all countries. If you wish to restrict it to a specific country / countries, click “Edit” and enter the country / countries.

 

  STEP 2. Customize the text and images for each screen

The platform comes pre-configured with specific settings based on the application you’ve chosen.

Now you can focus on customizing the promotion texts and images, as well as details such as colors and fonts.

1. Enter the promotion “Editor”.

2. Configure the texts and images for each screen of the promotion:

 

A) Home Page.

  • Change the provisional title for one that highlights the strengths of your promotion. These tips might help you if you’re not sure.

  • Configure the texts, and upload an 810px wide X 450px high image to give the page more dynamism.

  • We suggest you use the Description to explain the contest mechanism, ensuring that users understand the steps they must follow to participate in the contest. In Premium and White Label versions, you can also customize the “Participate” and “See Participants” buttons.

 

B) Registration Form.

From this section, you can set up the Registration Form that users must complete to participate in the contest.

  1. Customize the text and header image of this page from “Options”. This is optional.

  2. Add the fields that you want to participants to complete. You can ask for their email address, telephone number, birth date, gender, city, and country. In Premium and White Label versions, you can add additional text fields, dropdown menus, and checkboxes. Here we explain all the fields that you can set up.

  3. Comments field. When selecting the “Text Contest” application type, the “comments field” comes preconfigured by default. Use this field to ask participants to enter their text entries for the contest. Participants may write texts of up to 65,000 characters.

 

Note: The customization of the Registration Form with additional text fields is not included by default in promotions created with the Basic version. This can be added to the promotion for $15USD.

 

4. You can also add the “Media field”. Use this to ask participants to upload a photo/video to accompany their text. If you enable this field in the Basic version, it will be obligatory. In Premium and White Label versions, you can make the field optional.

 

In Premium and White Label versions, you’ll be able to set up advanced options:

You can ask users to participate with a photo or video.
You can also make the uploading of a photo or video optional.

Note: The customization of the Registration Form with additional text fields isn’t included by default in promotions created with the Basic version. However, it can be added as an extension to the promotion for $15.

 

C) Thank You Page.

Customize it with a final image and a thank-you text.

  • Use the final image to give a more customized feel to your text contest, reminding participants of the sweepstakes prize and encouraging them to share the contest.

  • Thank-you message. Use this to thank participants and tell them when the winner/s will be announced.

  • Facebook Page linked to the promotion. Enter your Facebook ID if you want it to appear on the final page:

 

 

In Premium and White Label versions, you can also set up the following options:

  • A text encouraging users to share. To the left of the first “Share” button there’s a customizable text. Use this to encourage participants to share your contest.

  • A text and link for the final button. Complete both fields to enable this second button and lead participants who click on it to an external website.

 

 

D) Participants list. Set up how you wish the public gallery of participants to be displayed.

  • Header image. You have the option of uploading an image to give the gallery a look and feel that better matches your brand.

 

 

In the Basic version, texts are always displayed one below the other in a vertical gallery. In the Premium and White Label versions, however, you can change this:

 

 

Mosaic gallery options. In Premium and White Label text contests the mosaic gallery comes already enabled, allowing you to display more than one text in the same line, generating a visually appealing collage.

  • Deselect the “Use mosaic template” option if you’d prefer the vertical gallery that we’ve shown from the Basic version.

  • - Adjust the gallery to your liking. Find out how here.

  

 STEP 3. Customize the design

Adjust the colors of the buttons and sections of the promotion to fit the look and feel of your brand, product, or campaign. You can also choose between several fonts and enter your own customized CSS styles (in White Label).

 

 

If you need more information about how these sections work:

Note: The customization of colors and fonts isn’t included by default in promotions created with the Basic version. However, they can be added to the promotion with a $15 extension.

  

 STEP 4. Enter the legal bases 

Enter the legal bases, outlining the most important points of the promotion, sweepstakes, or contest. The legal bases can be accessed via a button on the promotion home page, and through a link available on any screen of the promotion.

 

 

STEP 5. Set up the My Networks module and the promotion footer. 

The “My Networks” module allows you customize the screen that will be displayed to users just as they end the registration process, enabling you to suggest that they like your Facebook Page. You can suggest as many Facebook Pages and Twitter accounts as you like. Learn how to set this up here.

You can also customize the promotion’s footer text, or deactivate it if you prefer. The footer is a banner that’s displayed at the bottom of each page of the promotion. When you click on it, the “My Networks” module will be displayed. More information here.

 

 

  STEP 6. Customize viral content 

This section is very important for achieving good virality for your contest. Viral content is the message that will be displayed when the participant shares the promotion with friends to invite them to take part.

In Basic promotions, the only viral content that can be customized is the viral image. Upload an optimum image for users to share the promotion on social media. You can set this up in the following section:

 

Note: in Basic promotions, the photo uploaded by the participant will be shared, along with the title and description of the contest.

In Premium and White Label versions of the contest you can customize messages to fit whichever channel participants wish to use to share the promotion.

 

A) Options

  • What do you want your participants to share? The viral content of the participation is shared by default. You don’t need to modify this field.

  • Viral image. This is the image that accompanies the text to be shared. To ensure this is optimal for social media we recommend a size of 1200px wide by 630px high. This same image will be used for Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be shared instead.

 

B) Generic content.

A viral text that is disseminated on social media when the participant shares the promotion via the “Share” button on the main page, registration form, or the participations gallery header. Learn how to set it up.

 

C) Participation.

The default content for sharing on social media from the final page. Learn how to set it up.

 

 STEP 7. Review the advanced settings 

To create a text contest, review the settings of the “Log in”, “Participants”, and “Votes” sections.

 

 

  1. Login: Review the way in which participants register for the promotion

  2. Participants. This section comes preset per the most common options for a photo contest. Review the configurable options to modify them and, if necessary, adapt them to your promotion.

In the Basic version, you can decide if you want to close the promotion to “Max users”. By default, there is no limit to the number of users who can participate in the contest.

In the Premium and White Label versions, there are many more options. Each option comes with a “Help” feature to give you more information should you need it. Here are the main options:

 

 

 3. Votes. By default, text contests come with the voting system enabled. In this section, you’ll be able to set up what type of voting system you wish to have in your contest. You’ll also be able to disable the voting system from here.

In the Basic version, only one vote is permitted per user. And the only option available is to enable or disable “votable participations”. In the Premium and White Label versions, this section permits many other possibilities.

See here how the voting system works and all the configuration options.

 

 

 STEP 8. Enable participation from Twitter and Instagram (optional) 

The user generally participates by accessing the application and completing the registration form. If you want users to be able to participate from Twitter and Instagram, you should enable participation integrating Twitter and Instagram. In this way, users can participate via hashtag. This option is available in Premium and White Label.

 

 STEP 9. Communicate with participants via the Emails Platform 

If you need to communicate with participants during and after the promotion, you can use this section to create, customize, and send emails.

In text contests, this tool can be very useful because it permits you to configure automatic emails to send to participants with one of the following objectives:

 

Learn how to create an email with the Platform to communicate with participants and generate greater virality.

Important! The Platform has “smart tag” functionality. This enables you to configure customized emails. Use the “smart tag” {{user_voteme_url}} so that when you send the email it’s replaced by the participation URL of each user

Note: The Emails Platform isn’t included in promotions created with the Basic version, but it can be added as an extension to the promotion for $50USD.

 

 STEP 10. Other photo contest options

  • If you want your contest to be by category, read this tutorial to find out how.

  • If you want to establish the contest in several phases, learn how to manage it with dates.

  • If you want to create an image gallery with automatic display via hashtags, use the Full Screen Tool.

 

 STEP 11. Preview the promotion 

From this section, you can check how the promotion will be displayed. Keep in mind that the preview section does not have any functions. This means that you can proceed from one screen to another without having to fill in any fields. The best way to test the functionality of the recruitment system is to activate the promotion and protect it. This means you can carry out tests in a closed group. We explain how here.

 

 

 STEP 12. Activate the promotion. 

 

Once you’ve configured all the aspects of the promotion, you can pay for and activate it from the Promotion Management Page. More information here.

 

 

 STEP 13. Publish the promotion. 

 

Although the promotion is now active, there’s still one more step to take: publishing it. When you create the contest a URL is generated. This is the main promotion link. By default, this link leads to a microsite where the promotion is displayed. You can also publish the sweepstakes or promotion on a Facebook Page or by embedding it into your blog or website. Manage where you want to publish it from “Publish”. You’ll find all the information about this here.

 

 STEP 14. Share the promotion. 

 

It’s also important to share the promotion via various channels. Always use the main promotion link as it’s the only one compatible with any type of device.

 

You can share the promotion via the following methods:

  • With the direct promotion link.

  • With the “Share” button in Facebook, Twitter and Pinterest.

  • By creating a featured campaign. This option involves placing your promotion in the Easypromos Featured Promotions section. Featured campaigns cost a little extra on top of the price you pay to activate the campaign. This price is per day of the campaign. If you want to create a featured campaign, check out this tutorial.

We also recommend this article with 14 basic steps for sharing and highlighting your campaign on your Facebook Page.

 

 STEP 15. Manage the promotion while it's active 

While the promotion is active, you can monitor and manage entries from the Promotion Management Page by clicking on the “See Participants” section.

 

From there you can:


Note: Information on participants will be available even if the promotion has finished.

 

 STEP 16. Access the statistics 

Access the “Statistics” section to view the evolution of participants and their interaction with the application. This information will be available from the moment the first participant registers, and even after the promotion has ended. Learn more about the information that you can access from this section.

 

 STEP 17. Use the tool for carrying out a random sweepstakes 

Once the registration period is over, the Winner’s Tool will be enabled. With this you can carry out a random sweepstakes to finalize the promotion and draw one or more winners or finalists. The tool is optional, with no added cost, and you can set it up after the registration period.

 

Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.