Tutorial: How to create a Sweepstakes with Registration

If you want to set up a registration form for users to leave their personal details and be entered into a final sweepstake, follow the steps outlined below:

 

STEP 1. Create the promotion

1. Access the Easypromos Control Panel via this link: http://admin.easypromosapp.com. Log in with your Facebook profile or your email address and enter your control panel to manage and create your promotions.

 

2. Create a new promotion via the ‘Create new promotion’ button.

 

3. You will be presented with the available products. Choose ‘Sweepstakes’ to create a promotion that consists of a registration form and a final sweepstakes to randomly select winners.

4. Go on to step 2 and choose the platform version to use (Basic, Premium or White Label).
 

5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested in configuring this now, you can skip this step.

Attention! If you choose the Premium or White Label version, we will also ask you for the country or countries where you want your promotion to be available in order to limit participation to the entrants connecting with an IP belonging to the selected country or countries. Find more information about country filters.

6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:

1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which identifies each promotion. Give this number to the Easypromos team if you have any issues with the promotion. This will make it easier for them to review your settings.
2. Link to the promotion. This is the URL that you should use in all the dissemination actions that you are going to carry out. More information here.
3. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.
4. Side menu. Here you will find all the configuration options of the promotion.
5. Main statistics. Here you'll find all the general statistics of your contest. It indicates the total number of users, number of votes, emails sent to participants, total page views, general view of visits received, total share button clicks and number of followers gained.
6. Management of promotion dates. Modify the promotion dates from this module.
7. Promotion status. It indicates the status of the promotion: Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. What to do: Here you can choose what you want to show in the URL of the promotion.
8. Visibility module. Here you'll find the main options to give your promotion more visibility: Publish the promotion in a Facebook tab, appear in the public list of Easypromos promotions and quick button to share the promotion.
9. Localization. Select the promotion language by default. You'll also be able to link the promotion to a dictionary you have created with your own texts and translations. In addition, you'll be able to limit participation to one or several particular countries from here. By default the promotion will be visible in all countries. If you want to restrict it only to certain countries, click on ‘Edit’ and enter the names of the countries you wish to include (available in Premium and White Label).

STEP 2. Customize the texts and images of each screen

The platform comes configured with many features that are pre-set based on the application that you have chosen.
From this moment on, you should focus on the customization of promotion texts and images, as well as on colors and font settings.

1. Enter the promotion 'Editor'.

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2. Configure the texts and images of each page of the promotion by going into the Editor > Pages:


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A) Welcome

  • Change the title to one that identifies the strong points of your promotion. It’s a good idea to make this descriptive text as attractive to users as possible.
  • Configure the texts for the page and upload an image to make it more attractive.
  • Change the text in the Description to customize and explain your contest mechanism so that participants are clear about which steps they need to follow to participate in the contest. You can also customize the ‘Enter’ and ‘View entries’ buttons.

B) Entry form.

Add the fields that you want your participants to complete. You can also customize the text and the page header image. In the Premium and White Label versions you can configure the form with all the additional fields, drop down menus and checkboxes that you need. Find all the information about how to set up the entry form.

Note: The customization of the registration form with additional text fields is not included by default in promotions created with the Basic version. It can be included as an extension for $19USD/€19EUR.

C) Thank you.

  • Customize it with a final image and a thank you text. You can also create an extra button with an external link.
  • Text to encourage users to share. On the left side of the first share button there is a text that you can customize. Use this to encourage your participants to share the contest.
  • Thank you message. You can also use it to thank participants and tell them when the winner will be announced.
    Use the final image to give a more personalized aspect to the sweepstake, reminding participants what the prize is and encouraging them to share the sweepstake.

Note: download the Easypromos Design Guide and you will have measurements for all the images you need to complete the promotion.

STEP 3. Customize the design (available in Premium and White Label)

In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.

Note: The Design module is not included by default in the promotions created in Basic version. You can add a color extension for $10USD.

In this way, for Premium and White Label promotions, and the Basic promotions that have the extension enabled, the section "Design" will be presented the following options:

  • Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template (template only available for promotions created with the Premium & White Label version).
  • Colors: Change the colors of the texts and the action elements of the promotion.
  • Typographies: Select the font used for texts and action buttons of the promotion.
    Buttons (only Premium template): Set the style of the promotion buttons (outlined or solid).
  • Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
  • Background (only Premium template): Customize the background of the promotion with an own image or a color. The background will be the same for the different screens of the promotion.
  • CSS Styles (only White Label): Use your own CSS styles to completely customize the template.

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Discover all the graphic possibilities offered by the module "Design".

 

 Note: The customization of colors and fonts is not included by default in promotions created with the Basic version. It can be included as an extension for $10USD.

STEP 4. Introduce the terms and conditions

Introduce the terms and conditions, explaining all the aspects that concern the promotion, sweepstakes or contest. These terms and conditions will be shown via a button on the main page of the promotion and from a link available via any of the promotion’s pages.

To add the terms and conditions, go to the Editor> General> Legal content, where you will find the following sections:

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STEP 5. Configure the My Networks modules and the promotion footer

The 'My networks' module enables you to totally customize the screen that is presented to the user before they finalize the registration. This means you can give them the option to click ‘Like’ on your Facebook Page. The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to do this here.


To customize the My Networks module go to Editor > General > My Networks:

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You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each screen of the promotion.


To enable the Footer of the promotion go to Editor > General > Footer:

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STEP 6. Customize viral content

This section is very important to obtain a high level of virality for the contest. The viral content is the message that will be shown when a participant shares the promotion with friends to invite them to the promotion. You can customize the share message based on the channel through which participants wish to disseminate it when they invite friends to the promotion and obtain recruits.

To customize the viral content of the promotion go to Editor > General > Share:

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Note: in the Basic version, in this section you will only see the option of uploading a viral image that is an appropriate size for each of the social networks.

A) Generic:

Set up the generic contents of the promotion here:

  • Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
  • Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.
    B) Recruitment. This is the content that is proposed by default when sharing on the social networks via the final page. Learn how to configure it.

B) Recruitment.

This is the content that is proposed by default when sharing on the social networks via the final page. Learn how to configure it.

 

STEP 7. Check the advanced settings

Access the Editor> Pages> Entry Form > Options to check how users will register:


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Below we explain what each of these options consists of:

  • Max. users: Decide if you want to close the promotion to a maximum number of participants. By default, there is no limit of users who can participate in the contest.
  • Maximum entries per user: You can decide how many times the same user can participate. By default it is 1 participation per user.
  • Enable Facebook Login: Enable the login with Facebook window so that the user can participate identifying with his Facebook user.
  • Do you want to be mandatory for users to connect on Facebook?: Requires login with Facebook to participate. Check the form with which participants identify themselves.
  • Enable premoderation: You can moderate your entries before they appear in the public gallery. (This option is not required in a Sweepstakes with Registration).
  • Notification of new entrant: Use it if you want to receive an email when a new entrant registers in this promotion.
  • Anti-fraud options: With the aim of helping administrators organize top-quality contests, the platform contains a series of techniques and tools to help minimize the impact of participants bad practices.Consult the adjustable options.

Note: In the Basic version this section only presents the options "Max. users>Enable Facebook Login?>Do you want to be mandatory for users to connect on Facebook?" and "Disable Form" options.

 

STEP 8. Communicate with participants via the Emails Platform (Available with Premium and White Label).

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

This tool can be very useful in the sweepstake because it permits you to configure automatic emails to contact participants with one of these objectives:

  1. To thank participants for registering and inform them when the sweepstake will be held and when the result will be made known.
  2. Send an email to all participants confirming that the promotion has ended and thanking them for their participation.

Learn how to create an email with the Platform to communicate with participants from the beginning and thus achieve greater virality.

Important! The platform has the ‘smart tags’ feature at its disposal. This enables you to configure customized emails. Use the ‘smart tag’ {{user_recruiting_url}} which, upon sending the email, will be substituted by the recruitment URL of each participant.

Note: The Emails Platform is not included by default in Promotions created with the Basic version. It can be included as an extension for $50USD. 

 

STEP 9. Preview the promotion

At any time, you can see from this section how the promotion will be displayed. Please bear in mind that the preview is not functional; this means that it will let you turn the page even though you haven’t filled in the fields. The best method for testing the functionality of the recruiting system is to activate the promotion but protect it and carry out tests in a closed group. Here we explain how.  

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STEP 10. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page. This is where you will be asked to pay for it. You can find more information here.

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STEP 11. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the contest, a URL is generated which will be the main promotion link. By default, this main link leads to a microsite where the promotion is presented. Also, and not exclusively, you can publish the sweepstake or promotion on the Facebook Page or embed it in your blog or website. Control where you wish to publish it via ‘Publish’. You’ll find all the information about this step here.

 

STEP 12. Disseminate the promotion

It will also be important to disseminate the promotion via various channels. Always use the main promotion link, as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

  • With the direct link to the promotion.
  • With the ‘share’ button on Facebook, Twitter and Pinterest.
  • Creating an outstanding campaign. This option implies placing your campaign in the section of Easypromos highlighted promotions. The highlighted have an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

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STEP 13. Manage the promotion while it is still active

While the promotion is active you can monitor and manage the participations from the management page by clicking on the ‘View entries’ section.

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From there you will be able to:

Note: Information about participants will be available even when the promotion has finished.

 

STEP 14. Check the promotion statistics

Access the ‘Statistics’ section to find out about the evolution of participants and their interaction with the application. This information will be available as soon as the first participation is made until after the promotion has finished. Learn more about the information that you have access to in this section.

 

STEP 15. Final sweepstake to give away the prize and publish the winners

Once the registration period has finished, the ‘Winners’ tool will be enabled; with this you can carry out a random sweepstake to finalize the promotion and select one or more winners or finalists. This is an optional tool, without any added cost, and you can set it up after the registration period.

 

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