Note: The 'Pick your Favorite' contest can be set up via two different mechanisms. This tutorial explains how to create the contest in 'Gallery mode'. Find here which type of “Pick Your Favorite” contest is right for you.
Step 1. Create the promotion
1. Access the Easypromos Control Panel and log in with your email address and password to manage and create your promotions.
2. Create a new promotion via the ‘Create a new promotion’ button.
3. You will be presented with the products available. Choose ‘Pick your favorite’ to create a promotion that presents captions, short stories, photos or videos and ask the users to vote for their favorite. The users must vote to their favorite option.
Note: If your idea is to create a "Pick your favorite - survey mode", you should choose "Survey" app. Check here which format of "Pick your favorite" suits you better depending on your needs.
5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested, you can skip this step.
- Language by default: Option for selecting the language by default in which you wish to display the promotion content.
- Country. You'll be able to limit participation to one or several particular countries, and only those users who have an IP address corresponding to these countries will be able to register Find more information about country filters.
- Do you want to link this promotion to a Facebook page (optional): Choose the Facebook page where you wish to link the promotion. It allows the platform to preconfigure some aspects of your promotion in order to make editing and managing it easier.
6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:
- Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which identifies each promotion. Give this number to the Easypromos team if you have any issues with the promotion. This will make it easier for them to review your settings.
- Quick button to Preview the promotion. When clicking this button, the Preview tool will open in a new browser window, so you can continue working comfortably in the promotion and, at the same time, preview how the final result is going.
- Link to the promotion. This is the URL that you should use in all the dissemination actions that you are going to carry out. More information here.
- Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.
- Activate Promotion button. When you have the promotion prepared and ready to launch, click this button to activate and start it. This button will take you to the activation page, where you can review the billing information to proceed to make the payment of the promotion.
- Side menu. Here you will find all the configuration options of the promotion.
- Promotion status. It indicates the status of the promotion: Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. What to do: Here you can choose what you want to show in the URL of the promotion.
- Link to the configuration tutorial. For each type of application you have available from here the link to the step-by-step tutorial so you do not miss any important step.
- Direct access to configuration options within the Editor. This module presents the access to the edition of the following sections which are located within the Editor:
- Management of the dates and the time zone that will have the promotion.
- Languages: It indicates the default language of the promotion and it allows you to change it if you need it.
- Localization: It allows to limit the participation to one or several countries (option included by default in the Premium and the White Libel promotions, and in the Basic version by purchasing the additional extension). More information.
Step 2. Prepare the platform for uploading texts/photos/videos
The platform comes preconfigured with many features that are established based on the application that you have chosen. In the case of "Pick Your Favorite – gallery mode" it is preconfigured to enable users to upload and vote for photos accompanied by a descriptive text.
- If your intention is to upload photos for voting (with accompanying text), you can go directly to STEP3.
- If you want photos without a descriptive text, texts only or videos to be uploaded, you need to finish filling in the correct fields to make uploading participations easy. To do this, follow these steps:
1. Access the Promotion ‘Editor'.
2. Go to Pages> Entry Form in the menu. In the "Pick your favorite - gallery mode" users do not view or complete the registration form, so the "Entry Form" section is disabled by default.
In this type of application, the registration form serves as an internal tool for the administrator to upload the text/photo/video participations. To do this, you should configure it so that you are able to upload the information you want each participation to contain to the application.
By default, you will find the following fields configured:
1. Media field. This is the field that enables you to upload the photos to be voted for. If you want to upload videos, change "media type" to "only videos". If you only want users to vote for texts, you should delete this field with the trash icon.
Note: If you want to upload videos, change "Media type" to "Only videos".
- If you like, you can enable users to participate with a photo or video.
- You can also make it so that uploading visual material is optional.
2. Comments field. This is the field that will allow you to write the texts to be voted for, or the texts accompanying the photo if needed. If you want to carry out a "Pick Your Favorite" contest for photos only (without text description), delete this field with the trash icon.
If you need to add more information about the photo/text/video, and want it to be seen in the gallery together with the participation, you can use the additional text field.
Note: the top fields that you see in the dropdown menu (email, telephone, date-of-birth, etc.) can never be made public. If you want to add fields that can be seen in the public gallery, you must create them with the “Additional text field.”
3. Additional text field. Use this to create extra text fields which complete the public participation. Write the title and the short title (which will be seen in the gallery), and activate the option that makes it an obligatory and public field.
Step 3. Configure the voting options
Now check the configuration of the voting system by going to Gallery > Votes.
By default, the "Pick your favorite" contest comes with the voting system enabled. In this section you can configure how you want the voting system to work in your contest, or in its default, will also serve to disable this option. Check here how the voting system works and all the configuration options.
Here we list you all the possibilities you have available:
- By default, the application is configured so that each user can cast only one vote. Consult how does the voting system work and all its settings.
- Check also how Easypromos' fraud control system works.
Once you have configured these sections, leave the "Editor" and return to the promotion administration page.
Step 4. Upload the photos, texts or videos to the application
Now, exit the Editor and access the "Participants" section on the left menu to upload all the options (texts/photos/videos) that you would like to present in the gallery to be voted.
Once you are in the "Participants" section, click on the "Add participants" option to start uploading the content.
Complete the entry by filling in the following fields:
- Name and surname. Add any name, it can be ours if you want. The tool needs a name to process the entry, but this won’t be seen publicly because the “Anonymous participation” option is preconfigured.
- Add a caption. This is the “Comments” field in the entry form where you can enter the text of the entry, whether or not it accompanies a photo.
- Upload your picture. This field enables you to upload the photo of the entry.
Once completed, click on "Finish" and the new entry will appear in the list:
Repeat the process of "Add participants" for each photo/text/video that you want to present in a public gallery.
Step 5. Customize the texts and images of each page
It’s time to customize your contest and adapt it to your brand by configuring the texts and images of the pages that will be activated in the “Pick your favorite” application.
Now let’s take a look at the customization of the texts and images of the promotion, as well as colors and font settings.
1. Enter the promotion 'Editor'.
2. Configure the texts and images of each page of the promotion:
Configure the texts and upload an image to provide more dynamism. In the description, we suggest that you explain the mechanism of the contest so that voters are clear about the rules of participation; if they are allowed to vote for one option or more, for example. You can also customize the “Vote entries” button to adapt it more to your specific case. For example, "Pick Your Favorite."
Set how the public gallery of texts / photos / videos you have uploaded will be displayed. In this section you should focus on the following option tabs:
1. Contents: From here you can upload a header image to give the gallery a more corporate touch and add an introduction message (option only available with the Premium design template).
2. Layout: By default the contest comes with the tiled gallery layout, which allows you to present more than one picture on the same line, making a visually attractive collage. In this section you will find the following configuration options:
- Decide if you want to use the Tiled gallery or the Vertical gallery.
- Adjust the gallery to your liking. Find out how here.
Additionally, in promotions created with the Premium design template (available in Premium and White Label versions) you have the following additional functionalities to customize the pages of the promotion:
- Customize the name of each section and the icon that identifies it within the promotion menu. For example, you can change the default name of "Welcome" page to "Start".
- Add new sections in the promotion menu to present additional content. This new section can be set up in two different ways:
- New page, for example, to present and explain the prizes of the promotion.
- External link, to drive traffic to your website or microsite.
Note: download the Easypromos Design Guide to check the size of all the images needed to create the promotion.
Step 6. Customize the design
In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.
In this way, the "Design" section will be presented the following options:
- Colors: Change the colors of the texts and the action elements of the promotion.
- Typographies: Select the font used for texts and action buttons of the promotion.
- Buttons: Set the style of the promotion buttons (outlined or solid).
- Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
- Background: Customize the background of the promotion with an own image or a color. The background will be the same for the different pages of the promotion.
- Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template.
- CSS Styles (only White Label): Use your own CSS styles to completely customize the template.
Step 7. Insert the terms and conditions
Insert the terms and conditions, explaining all the aspects that concern the promotion, sweepstakes or contest. These terms and conditions will be shown via a button on the main page of the promotion and from a link available via any of the promotion’s pages.
To add the terms and conditions, go to the Editor > General> Legal content, where you will find the following sections:
- Terms and conditions.
- Cookies Policy.
Step 8. Configure the My Networks module and the promotion footer
The 'My networks' module enables you to fully customize this “Follow us” pop-up that you can choose to display to the user at a point in the promotion that you select:
- On loading the welcome page.
- On clicking the Enter button on the welcome page.
- On clicking the Submit button on the entry form page.
This means you can give them the option to go to or ‘Like’ your Facebook Page. The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to do this here.
To customize the My Networks module go to Editor > General > My Networks:
You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each page of the promotion.
To enable the Footer of the promotion go to Editor > General > Footer > Contents where you will find the field "Powered by" that will allow you to customize the name of the brand or company that organizes the promotion:
And in Options you can configure the following options:
Step 9. Customize viral content
This section is very important for achieving a high level of virality for the contest. The viral content is the message that will be displayed when the participating user shares the promotion with friends to invite them to the promotion.
They can personalize the messages to be shared to suit the channel through which they intend to share the promotion to invite and obtain recruits.
To customize the viral content of the promotion go to Editor > General > Share:
A) Generic content.
Set up the generic contents of the promotion here:
- Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
- Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.
This is the content that will be displayed when sharing on social networks via the gallery.
- Activate the checkbox that will permit you to share the content of the participation as a description. This will be shared in Facebook, email and instant messaging applications – the networks which permit longer texts.
- Complete the Title and Tweet fields.
Step 10. Check the advanced configurations
Go to Pages> Gallery to check other aspects of the gallery, such as:
1.You can show the entries at random and also define the number of shares per page.
2. System of comments. By default, the comments system is enabled. This ensures that users who visit the gallery can comment on the entries. You can disable it by unchecking the option.
3. By default the first page of the "Pick your favorite" is the gallery. If you want the Welcome page to be the first screen and from there go to the gallery, set it here.
Step 11. Restrictions to access the promotion
The application allows you to restrict the access to the promotion to limit users who can participate in it. Specifically, the platform offers you 2 forms of restriction:
- Restriction by country: It allows to limit the promotion to a specific country or several countries. In this way, only those users who connect from the selected country or countries will see the promotion. Learn how to enable country restriction in your promotion here.
- Age Restriction: Limit the promotion to users whose date of birth is higher than the one indicated by the administrator to establish a minimum age to participate in the promotion. Learn how to enable this age verification window in your promotion here.
Note: The functionality to restrict the promotion by age is only available for promotions created with the Premium version and the White Label version that have been designed with the Premium design template.
Step 12. Publish the winners page (optional)
Before publishing the promotion or during the course of the it, you have the possibility to show publically the prizes that you are going to give away in your promotion, and at the same time it will show the winners of each prize when there are winners. You can decide if you want to publish the prizes page from the beginning of the promotion or you can publish it when you have the winners. To customize and publish the winners page go to Editor > Pages > Winners.
Step 13. Preview the promotion
You can check how the promotion will be displayed once activated in order to review the graphic part. To do this, within the same Editor of the promotion you will find the "Preview" direct button in the Editor's header:
Please keep in mind that the Preview of the promotion is only to see what the promotion will look like, it doesn’t work to test features. That’s why you can go to the next page without filling in your data for example. To test the recruitment process of the promotion, you need to activate and you can protect it with a password to test it privately. Here we explain how.
Step 14. Activate the promotion
Once you have configured all aspects of the promotion, you can activate it from the management page of the promotion, where you can make the payment. Here you will find more information.
Step 15. Publish the promotion
Although your promotion is now active, you still need to take the last step: publishing it. On creating the contest, a microsite where the promotion is displayed is created with its unique URL. This URL is the main link to the promotion. By default, this main link leads to the welcome page in the microsite but you can change this. You can also, and not exclusively, publish the promotion on a Facebook Page or embed it in your blog or website. You can control where you wish to publish it via “Buzz”. You’ll find all the information about this step here.
Step 16. Disseminate the promotion
It’s also important to disseminate the promotion on different channels. Always use the main link to the promotion as it’s the only one compatible with all types of devices.
You can share the promotion via the following methods:
- With the direct link to the promotion.
- With the ‘share’ button on Facebook, Twitter and Pinterest.
- Making your promotion a Featured promotion. This option implies placing your campaign in the section of Easypromos highlighted promotions. This has an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.
We also recommend these articles
- 14 basic steps for disseminating and highlighting your campaign on your Facebook Page.
- Definitive Guide to Give Visibility to Facebook Sweepstakes
Step 17. How to share each individual participation
Each photo/text/video uploaded to the application as a participation has a unique URL so it can be shared indivdually.
By clicking on the share button from the gallery itself it is possible to obtain the unique URL and share it so that users can directly vote for this text/photo/image.
Step 18. Manage the promotion while it’s active
While the promotion is active you can monitor and manage the entries from the management page by clicking on the "Participants" section in the menu on the left side.
From the "Participants" section you will be able to see information about all participants and download it to Excel.
Note: Information about participants will be available even when the promotion has finished.
Step 19. Check the promotion statistics
Access the ‘Statistics’ section to see the evolution of voters and their interaction with the application. This information will be available from the moment the first vote is registered, and even after the promotion has ended. Learn more about the information that you have access to in this section.
Step 20. Manage prizes and publication of winners
When the participation period of the promotion ends, as the administrator of the promotion you have the prize management system available that allows you to create the prizes of the promotion and configure how they will be assigned. When the promotion has finished, you can assign prizes randomly or manually.
- Randomly: You can run one or more sweepstakes among all of the participants or among a segment of participants and obtain a certificate of validity with the results of the sweepstakes. The Winners tool can also be used to perform a sweepstakes among users who have voted in the contest. Learn step-by-step how to carry out a sweepstakes among all voters of the contest.
- Manually: You can assign one or more prizes manually to the participants in the contest. This is useful for example in contests with voting, skills test or where the winners are selected by a jury or a notary public, or manually by the organizing brand.
Learn how to create prizes and select winners in the Prize management tutorial.
You can begin your winner selection process from the “Winners” menu as you can see in the following screenshot:
Step 21. End of the promotion
The end of a promotion is controlled through the dates set up in the promotion Editor, so when the "End of publication date" is passed, the promotion changes from active status to expired status and, by default, the promotion is unpublished and is no longer visible, and in this case, a screen with the message "promotion expired" is displayed.
As administrator of the contest you have the possibility to edit the content of this "promotion expired" screen, or even republish the promotion so that it is visible again, for example, if you want to show the winners of the promotion or keep the contest gallery visible.