Tips and recommendations to define your contest hashtag

In a Mention + Hashtag contest, users will participate in the contest by publishing a photo or video on Instagram/Twitter including a brand/company mention. In addition, to ensure that the content published on Instagram with a brand mention belongs to users who really want to participate in the contest, the content must also include the hashtag the brand will have configured for the contest.

In this way, asking users to use a hashtag will allow us to ensure the following two points:

  1. Differentiate the mentions received in order to import as participants only those belonging to users who want to participate in the contest.
  2. Give more visibility to your contest taking advantage of the hashtag's potential on Instagram.

When choosing the hashtag contest, follow these recommendations:

  • Think about a specific name for your contest and carry out a search to make sure that it hasn’t been used before. This way you can be sure that a user who tags his or her photo with the hashtag really wants to participate in your promotion.
  • If possible, use a short and easy to remember hashtag.
  • Try using capital letters to separate the words and make them easier to read and understand. E.g. #PhotoContestEasypromos
  • Remember that the hashtag must be a single word, with no puntuaction, spaces or symbols.
  • About accents in the hashtags: 
    • On Twitter: you can decide and communicate a hashtag with accents, but the platform will retrieve all the versions of this hashtag (with and without accent). You should discard the non-valid entries after they have been retrieved to the application.
    • On Instagram: the platform will retrieve the identical hashtag you have written in the Instagram integration section. If the hashtag is written with accent, only those posts on Instagram with the accent on the hashtag will be retrieved to the application.


Below we show some examples of promotions that have used hashtags. You’ll see that in some cases the brand name, or a keyword related to the mechanism of the contest, is used.



Once the contest is created with the pre-defined tag you should inform your users of the hashtag they must use to participate in the contest. To do this:

  1. Use the Promotion Description field to announce the hashtag and encourage your fans to take part.
  2. Consider including the hashtag as part of the main image, and as part of any other images used to advertise the promotion.
  3. Include it in all communications you carry out publicizing the contest: via Facebook, Twitter, email, etc.

We recommend you to read this article about 10 ideas for promoting an Instagram contest


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