Recommendations to setting up an online Prize Wheel

When you create a Spin the Wheel promotion, you should decide between the two different ways it can be set up:

 

Option 1: SPIN THE WHEEL BEFORE REGISTERING

In this option, the users will see the prize wheel first and spin it. If they win a prize, they can claim it by filling in and submitting the form.

PROS:

  • Better user experience. The user will see the prize wheel first and a button to spin it without registering. It's the most frictionless option. You will have anonymous users interacting with the brand.

CONS:

  • If users don't win a prize, or if they get one they don't want, they can easily try again until they get the prize they want. Being anonymous participation at that point (the user has not signed up yet), the only way to apply fraud control is by cookies and IPs, which is a vulnerable way of controlling.
  • It's not possible to combine the prize wheel with Instant Win prizes which is the way to have better control of when a prize is given. The probability of winning is equal to the segments of the prize wheel.

 

Option 2: SPIN THE WHEEL AFTER REGISTERING

The user submits the entry form before getting to spin the wheel, so at that point, the participant is already an identified user. 

PROS:

  • You can have complete control of when the prizes are giving, using the Instant Win prize option.
  • The participants can't spin the wheel several times until they get the prize they want.

CONS:

  • The better user experience is that of letting the user play and then sign up.

 

NOTE: It's also possible to create a Spin the Wheel promotion with anonymous participation. In some cases, for example, an offline event where there is a person controlling the wheel and you're not interested in leads but just attracting visitors, this can be an option.

 

This comparative table can help you to decide which of the two options is best for you:

 

Option 1 Option 2
SPIN THE WHEEL BEFORE REGISTERING SPIN THE WHEEL AFTER REGISTERING
  • You don't mind giving a prize to all registered users.
  • You don't have one or more prizes of bigger value that you want to control when they're given.
  • Recommended use: to distribute discount codes for webshops. Can be used as a widget embedded on the webshop page or as a pop-up.
  • Recommended use: for offline events where an employee offers the visitors to spin the wheel and the prizes are small gifts, like merchandising.
  • You want to have control over when certain prizes are given.
  • You have one or more bigger prizes that you don't want to give away at the beginning of the promotion.
  • Recommended use: as a lead-capture campaign that you launch on social media and you use the prize wheel to attract participants.
  • Recommended use: for offline events where you attract participants with a big prize and you want to be sure when that prize is given. 
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