When you create a Spin the Wheel promotion, you should decide between the two different ways it can be set up:
Option 1: SPIN THE WHEEL BEFORE REGISTERING
In this option, the users will see the prize wheel first and spin it. If they win a prize, they can claim it by filling in and submitting the form.
- Better user experience. The user will see the prize wheel first and a button to spin it without registering. It's the most frictionless option. You will have anonymous users interacting with the brand.
- If users don't win a prize, or if they get one they don't want, they can easily try again until they get the prize they want. Being anonymous participation at that point (the user has not signed up yet), the only way to apply fraud control is by cookies and IPs, which is a vulnerable way of controlling.
- It's not possible to combine the prize wheel with Instant Win prizes which is the way to have better control of when a prize is given. The probability of winning is equal to the segments of the prize wheel.
Option 2: SPIN THE WHEEL AFTER REGISTERING
The user submits the entry form before getting to spin the wheel, so at that point, the participant is already an identified user.
- You can have complete control of when the prizes are giving, using the Instant Win prize option.
- The participants can't spin the wheel several times until they get the prize they want.
- The better user experience is that of letting the user play and then sign up.
NOTE: It's also possible to create a Spin the Wheel promotion with anonymous participation. In some cases, for example, an offline event where there is a person controlling the wheel and you're not interested in leads but just attracting visitors, this can be an option.
This comparative table can help you to decide which of the two options is best for you:
|Option 1||Option 2|
|SPIN THE WHEEL BEFORE REGISTERING||SPIN THE WHEEL AFTER REGISTERING|