One of the most important phases of any promotional action is the analysis of the results. This is what enables you to determine if the set objectives have been met. To help you do this, Easypromos incorporates a statistics module that permits you to obtain the results of your promotion and analyze its evolution easily.

In this tutorial, we explain which statistics you can obtain from the campaigns you carry out with Easypromos. The statistics can be divided into two types:

1. General list of participants

2. Application’s own statistics

• How to access promotion statistics

• Which statistics can I obtain?

  • Unique participants

  • Participations

  • Page views

  • Clicks on Share

  • My Networks

  • Sources

  • Votes

  • Quiz

  • Prize downloads

  • Games statistics

  • Prizes redeemed

• Can I download the statistics?

3. Google Analytics statistics

1. Participants list

From the promotion administration page the administrator can, at any time, consult the list of users registered in the promotion. This list includes the registration details of each participant as well as information about the participation based on the contest type:

For greater convenience, the administrator can download this list to Excel. This file will include all the information provided by participants at the point of registration.

2. Application’s own statistics

The administrator can check the promotion statistics to obtain the necessary data to analyze the performance of the promotion: total number of registered users, recruiting percentage, devices used for registering, origin of users, etc.

How to access promotion statistics

To access the promotion statistics, you can follow these steps:

1. Connect to the Easypromos dashboard.

2. Locate the promotion for which you wish to consult statistics and click on the option entitled 'Statistics' in the left menu:

3. You will be redirected to the 'Statistics' section of the promotion administration page. Below we list all the statistics that you can obtain for your promotion.

Which statistics can I obtain?

The statistics module for a promotion is divided into 8 sections:

1. Unique participants

2. Participations

3. Page views

4. Clicks on Share

5. My Networks

6. Sources

7. Votes

8. Quiz

9. Prize downloads

10. Games statistics

11. Prizes redeemed

Note: In the Basic version of the platform, only Participant statistics are available (main data of registered users: number of registrations per day / hour, device used, etc.). Full statistics can be obtained by activating the Statistics Extension for $29 USD / €29.

1. Unique participants

In this first section, we can check the main data of registered users: number of registrations per day/hour, device used, etc.

Below we detail the data query modules that we can find in this section, which you can view by clicking on the drop-down that you will find at the top:

1.1. Day by day. It indicates the evolution of participation during the whole period of the promotion. The graph shows the number of registered participants per day and the number of recruited users per day.

1.2. Social Login. It shows the number of unique participants that have been identified with each social login method and the percentage that it represents over the total.

1.3. Day of the week: It shows the participation in the promotion according to the day of the week so that you can see on which day of the week the participation is higher.

1.4. Hour of the day: It shows the participation in the promotion according to the hour of the day so that you can see at which hour of the day the participation is higher.

1.5. Direct users vs Recruited users: It indicates the average of direct participation versus participation through recruitment actions. Direct participation affects those users who have not registered through an invitation from another participant. It also indicates the percentage of recruitment.

1.6. Desktop vs Mobile: It indicates the number of users who have participated from a Desktop or a mobile device.

1.7. Devices: It indicates the number of users who have registered through a mobile device. It also indicates the operating system of the mobile device used.

1.8. Country of connection. It shows the details of the connection country of the different participants registered in the promotion.

1.9. Browser type. It shows the details of the browser used by the different participants registered in the promotion.

2. Participations

In this second section, we will be able to check the main data of the participation of the registered users: participations per day/hour, device used, etc.

Below we detail the data query modules that we can find in this section, which you can view by clicking on the drop-down that you will find at the top:

2.1. Day by day. It shows the evolution of registered participations throughout the promotion period. The graph shows the number of entries registered per day

2.2. Day of the week. It shows registered promotion participations by day of the week so you can see which day of the week the participation is highest

2.3. Hour of the day. It shows the participations registered in the promotion according to the hours of the day in order to be able to see in which hours of the day the participation is highest

2.4. Desktop vs. Mobile. It indicates the number of participations registered from a Desktop or a mobile device.

2.5. Devices. It indicates the number of participations registered in the promotion through a mobile device. It also indicates the operating system of the mobile device used.

3. Page views

This section shows the data on the visits to the promotion pages, showing the detail of the page views of each promotion screen. A page view is counted each time a user visits a promotion page, so repeat visits to the same page are also counted.

Example: If the user enters the promotion from the Welcome page, then goes to the registration form, and finally the user goes to the thank you page, 3 visits will be counted.

Note: In order for the system to track the visits and page views, it is necessary that the participant has cookies enabled in the browser or device.

Specifically, data can be obtained from all the pages of the promotion

• Welcome page.
• Login page.
• Registration form page.
• Stage distribution page: It corresponds to the participation page.
• Final page.
• Quiz: In the case of having the questionnaire enabled, the page views of each of the questions are detailed.

In addition, page view data is also obtained from the following additional pages of the promotion:

• Winners page: when the winners of the promotion are published.
• Ranking page: in case of having the Global Ranking of participants page enabled.
• Gallery: if public entries are enabled, it corresponds to the page where the entries are published (public gallery).
• My participation: page that shows the registered user the details of their participation in the promotion.
• Already participating user: this is the screen where users that already participated see when they click the ‘Enter’ button again.
• Not allowed access: it corresponds to users that write a not valid URL, or access the promotion when it hasn’t started yet, when it’s finished, when the promotion is not accessible, or when the promotion is filtered by country.

Below we detail the data query modules that we can find in this section, which you can view by clicking on the drop-down that you will find at the top:

3.1. Totals. It indicates the total number of visits registered on each of the promotion pages throughout the entire duration of the campaign.

3.2. Day by day. It indicates the evolution of page views throughout the promotion period. The graph shows the number of visits registered per day for each of the promotion pages. You can also check the details of each page by clicking on each of them separately.

3.3. Last 7 days, hourly. It indicates the evolution of page views according to the time of day. The graph shows the number of visits registered per day for each of the promotion pages. You can also check the details of each page by clicking on each of them separately.

4. Clicks on Share

The application has been designed so that the action of sharing the promotion becomes easy and quick for users. In this way, the "Share" button is presented in an appealing way on every page of the promotion, inviting users to disseminate and viralize the promotion via the different channels that the platform puts at the disposal of users.

In this section of the statistics, the administrator can check the number of clicks generated for each channel.

Note: The application will count the number of times each of the available buttons is clicked on. These include buttons for Facebook, Twitter, Pinterest, Linkedin, email and, for users who access via their smartphones, WhatsApp, Telegram, and Line. However, it does not measure the number of shares from each channel.

From this section, the administrator can obtain the following information:

4.1. Totals. It indicates the number of times each button has been clicked on to share the promotion across the various social networks and viralize the promotion. The total number of clicks per social network is displayed, as is the percentage that this represents compared to the other social networks that have been clicked on:

4.2. Day by day. Indicates the evolution of the actions of sharing during the whole period of the promotion. The graph shows the number of clicks recorded per day for each of the available share buttons.

5. Clicks on the 'My networks' module

All promotions created with Easypromos offer the ‘My Networks’ module, which allows presenting the social networks of the brand (Facebook, Twitter, Instagram, and Youtube) to encourage users to visit and follow the social networks of the brand.

In this section of the statistics, the administrator can check the number of clicks generated in each of the social networks that have been configured in the ‘My Networks’ module for this promotion.

Note: In case of adding Facebook, the "My Networks" window will show by default the "Go to page" button, which works as a direct access to the configured page. This button can be changed by the Facebook "like" plugin. However, in this case, Facebook does not provide tools to measure clicks on this button, therefore, you can not get statistics on clicks made in the case of enabling the "like" button. You can see the evolution of "likes" on the own statistics of your page (more information).

From this section, the administrator can obtain the following information:

5.1. Totals. It indicates the number of clicks generated from each of the buttons of the social networks configured in the ‘My Networks’ window. The total number of clicks per social network is indicated, as well as the percentage that it represents in relation to the other social networks where users have clicked: 

5.2. Day by day. It shows, for each social network configured in ‘My Networks,’ the number of clicks per day:

6. Sources

When a new user visits the promotion, the platform automatically detects where the user has come from (source), and saves this information for each of the users that end up registering in the promotion. From this section, the administrator will be able to know the source that is registered for the participants. In particular, you’ll be able to obtain the following information:

6.1. Totals. It shows the evolution of the traffic sources detected during the entire period of the promotion. The graph shows the sources detected by day.

6.2. Total sources. Indicates the total number of detected traffic sources for the promotion and the number of users coming from each source.

6.2.3. By origin. Shows the detail of each source, including level 2 and level 3 sources of each source.

6.2.4. By campaign. Shows the detail of the sources from each campaign.

For more information, check the complete statistics of traffic sources you can obtain for your promotion.

7. Votes

If you have organized a Contest and have enabled voting, from this page we can see the statistics of votes of the participations of the users of the promotion, which allows you to obtain the following information:

7.1. Day by day. Indicates the evolution of the voting process during the whole period of the promotion. The graph shows the number of votes per day, as well as it indicates the different vote alerts registered per day.

7.2. Day of the week. It shows the evolution of votes in the promotion according to the day of the week so that you can see on which day of the week the voting activity is higher.

7.3. Hour of the day. It shows the evolution of votes in the promotion according to the hours of the day so that you can see at what times of the day the voting activity is higher.

7.4. Desktop vs Mobile. It indicates the number of users who voted from a desktop or a mobile device.

7.5. Devices. It indicates the number of users who voted for the promotion from a mobile device. It also indicates the operating system of the mobile device used.

7.6. Country of connection. Indicates the country of connection of the users who have voted in the contest.

7.7. Browser type. Shows the details of the browser used by the different users who have voted in the promotion.

8. Quiz

In case of having created a Questionnaire, from here the administrator will be able to consult the percentage and the absolute values ​​of the questionnaire answers chosen by the users.

9. Prize downloads

In case the promotion includes prizes with downloadable content, for example, a coupon, a PDF, etc., from this section you can check the statistics of the number of downloads that have been registered for each of the prizes with downloadable content. In this way, the system registers each time a user downloads the prize.

In particular, from this section, the administrator can obtain the following information:

9.1. Day by Day. It indicates the number of downloads per day for each type of downloadable prize set in the promotion.

9.2. Totals. It indicates the total number of downloads for each of the prizes of the promotion that have downloadable content. 

10. Games statistics

In the case of applications in the Games category (Puzzle, Memory, Word Search, Hidden Objects, Minesweeper, Word Shuffle, Timed Quiz, Match It, and Slide & Match) the platform provides statistics on the activity recorded in the game by part of the users of the promotion.

Specifically, for each game the following statistics are provided:

10.1. Day by day. Indicates the total number of games played in the promotion over the different days.

10.2. Totals. Indicates the total number of games played in the promotion. The graph shows the total number of games resolved and the total number of games unresolved and the percentage it represents of the total games played.

10.3. Resumed generic information. It shows detailed statistics of the games made by the users, such as the average time used by the users to play, the average number of moves made, etc.

11. Prizes redeemed

If you enable the Prizes Redemption tool to be able to validate the prizes at the physical point of sale, from this section you will be able to check the statistics of prizes redeemed by users. Specifically, the information you can obtain is:

• Redemption Conversion Ratio: Indicates how many prizes have been redeemed compared to the prizes given. The percentage is indicated, and it is available both for the total prizes and for the type of prize.
• Redemption Statistics by Award Type:
  • Daily evolution.
  • By day of the week.
  • By time of day.
  • Totals.
• Redemption statistics by validation point.
  • Totals.
  • Daily evolution.
• Redemption statistics for System 1 (via mobile) vs. System 2 (Validation Portal).

Can I download the statistics?

Yes, for all statistics you have the possibility to download the different graphs so you can work on them, prepare reports, etc. In particular, you’ll be able to save and download the graphs into the following formats: JPG, PNG, SVG, PDF, CSV, XLS, and JSON.

3. Advanced statistics with Google Analytics

Promotions and contests created with the Premium and White Label versions of Easypromos enable you to obtain advanced statistics about traffic and visits to the promotion, especially in relation to the number of visits, page views, unique visits, most-viewed content, etc. This is all thanks to being able to integrate the promotion with Google Analytics.