With segments we can segment users, either on promotion level, organizing brand level, or account level. This way, the user will be assigned a segment every time they participate in a promotion.

We have implemented a new feature, which allows you to automatically assign one or more segments to users through the promotion URL. To do this, you need to create the segment and add its ID to the URL you share with the participants. Automatically, when users finish registering in the promotion, they will be assigned a segment.

You can find more information about how it works and how to configure it here.