2024-03-13 - The Requirement to Scan a QR code is expanded with Dynamic QRs Follow
When setting up the promotion, the administrator has the option to add a participation requirement, an additional action or step that the user must perform in order to access participation in the promotion.
One of the available requirements is to require users to scan a QR code. Until now, the QR code had a static format, so the QR could be printed on a poster or flyer, and users had to find it in order to scan it and access the promotion.
Now this participation requirement has been expanded with dynamic QR codes: to participate, the user must also scan a QR code, but this one regenerates after each scan. This type of QR code is specially designed as a point-of-sale purchase registration system, in order to organize exclusive promotions among customers after making a purchase in a physical store or establishment. In this case, the user must scan a QR code shown by the vendor at a store after making a purchase.
In this way, when configuring the requirement to scan a QR code, the system presents two different options, each focused on a specific dynamic:
- Scanning a static QR code: Recommended for printed QR codes or for "scavenger hunt" type promotions.
- Scanning a dynamic QR code: Recommended for registering purchases at the point of sale.
How does it work? After completing the transaction in the store, the vendor will show the customer a QR code, which the user must scan with their mobile phone. By doing so, they will access the online promotion, whether it's a prize wheel, a game, or a giveaway, where they can win prizes and gifts. To prevent fraud, the QR code automatically regenerates after each scan, ensuring that the QR codes are unique and cannot be shared.
This new requirement to scan a dynamic QR code is designed for businesses, establishments, and physical points of sale that want to organize exclusive promotions for their customers in a secure and fraud-free manner. Additionally, the Dynamic QR Code Scan requirement is one of the integrated tools in the Vendor Portal, the platform available to points of sale to organize and manage exclusive promotions for their customers reliably and transparently.
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