A new option has been implemented to provide the administrator with more options to customize the design of emails created with the promotions email platform: the ability to include, in the body of the email, an action button linking to an external URL: 

As the promotion administrator, you will be able to customize the following elements of the button:

• External URL the button directs to
• Background color of the button
• Text color of the button

Next you can see the steps to follow to add a button and redirect users to the desired external URL:

Step 1: Enter the external URL

In the body of the email, the following HTML tag should be used, inserting the external URL that the button should redirect to: 

<a href="EXTERNAL_URL" class="button">Go to the Wheel</a>

This HTML tag consists of two parts:

• <a href> tag: allows inserting the external URL that we want the button to point to.
• class="button" tag: which defines the button style for the link.

In this first step, you only need to enter the external URL where the button will redirect the readers of the email.  

Tip! Do you want to center the button in the body of your email? Add the following HTML code to justify the button in the center of the message:

<div style="text-align:center;"><a href="https://a.cstmapp.com/p/955689" class="button">Go and spin!</a> </div>

Step 2. Customize the button style

Next, you will be able to configure the background color of the button along with its text color to match the design of your promotion.

To do so, access the "Settings" tab of the email platform, where you will find the following options:

1. Button: select there the background color for your button.
2. Text Button: allows you to customize the color of the text displayed on the button.

We hope this new functionality proves useful to you in achieving a higher level of customization for promotion emails.