In promotions created in the White Label version of the platform, the administrator has the ability to assign virtual coins to users, to reward their participation(s). Users can accumulate virtual coins throughout the campaign until they have enough to redeem them for prizes or earn a reward. 

See more information about how Virtual Coins work here. 

The new functionality allows creating coin assignment rules based on the user segment. For example, you can create a survey where users earn coins by answering all questions. Clients corresponding to your VIP segment will earn 5 coins when completing the survey, while the rest of the users will only be assigned 1 coin.

In this example, 1 coin is assigned to new customers each time they redeem a code, while VIP customers receive 10 coins for each participation. 

How to configure the assignment of virtual coins by segment in the promotion?

To configure the number of virtual coins each user will receive depending on their segment, you need to have the coin tool enabled in the promotion. To check this, go to the Promotion Editor > Prizes: Virtual Coins:

Once you have verified that virtual coins are enabled, go to the "Participation" section or Promotion Stages > Edit Stage > where you will see the Virtual Coins Tab:

By clicking on "Add rule," you can choose whether coins are assigned for each user participation or based on the score the player obtained (in case you are configuring a game). For both types of rules, you can also add a condition depending on the user's segment. The condition can be that the user must NOT be part of one or more specific segments, or that they ARE part of one or more segments managed by the administrator:

For each type of customer, you will need to add the number of coins to be awarded to the user. 

For example: 

• Assign 1 point to users who do not belong to any segment.
• Assign 2 points to users of your "new customers" segment.
• Assign 5 points to users of your "VIP" segment. 

Useful related links:

• Virtual Coins System
• User Segments System