Tutorial: How to create a Like or not promotion – Easypromos - Online Helpdesk

Do you want to offer your users an entertaining and simple experience while collecting information regarding your audience's preferences? Introducing the "Like or Not" survey dynamic, where participants can swipe left or right to express their opinions on the options you provide. The user will need to swipe the options to the right or left, depending on whether they like them or not. At the end, users can view a summary of their choices, share it on social media, and discover how many others share their tastes. Incorporate this tool to achieve unique and engaging interaction with your audience!

These are the contents of the tutorial:

1. Overview

The "Like or Not" application allows you to create a quick and simple response survey in which users indicate their preferences by swiping the options to the right or left or by clicking on the "like" and "dislike" icon images, depending on their preferences. The goal is for each participant to express their tastes in each round of options presented on screen. At the end, they will be able to see a summary of their responses and discover which options were the most popular among all users, adding a touch of curiosity and comparison that enhances interaction.

Specifically, in this tutorial, we explain all the steps that will allow you to create the Like or Not promotion.

The Like or Not quiz has the following features:

You can upload up to 15 images as options for users to choose their favorites. This allows you to showcase products, characters, or any other visual content you desire.
You can customize every aspect of the survey: from the container, the highlight colors for likes and dislikes, to the design of the cards, adapting it to your style and that of your brand.
You can configure it so that users can not only see their results but also have the ability to share their preferences on social media and download an image with their final selection.
Multiple options to reward participants: you can raffle one or more prizes among all users, offer direct prizes, discount codes, etc.

2. How does the user participation flow work?

What will the user participation experience be like? The promotion consists of different pages that the user will encounter while interacting with the promotion to participate, such as: the welcome homepage, the form page where the user will register with their details, the page where the Like or Not quiz is presented, etc. Altogether, the different pages will form the structure of the promotion and the participation flow that the user will go through to complete the promotional mechanics of the promotion.

Additionally, as administrator, you will be able to select which participation flow you want users to follow. Specifically, there are three different participation flows: the Identified Mode, where the user must identify and register before being able to play; the Visitor Mode, where the user plays first and then identifies and registers; and the Anonymous Mode, where the user participates without identifying or registering. The choice of one mode or another will determine how the participation and user experience in the promotion will be.

Learn in this article how each participation flow works, as well as the different pages that make up a promotion.

3. Create the promotion

In the following tutorial, you will learn all the general management options available to you as an administrator, to manage and edit the promotion from your Easypromos dashboard.

Discover the first steps to create my first promotion.

4. Set up the Like It or Not quiz

Below we explain all the steps to create the "Like or Not" dynamic. To do this, access the Editor of your promotion > Pages > Participation, and click the pencil icon to start configuring the survey. Now you can begin to customize the questionnaire from the "Like or Not" tab, where you will find the following customization options:

Step 1. Configure the options to choose from

In the “Options” tab you will find the tools to customize the presentation and design of the options that users will vote on. Specifically, you will be able to customize the following points:

Show the options randomly. By default, the options are presented in the order they were uploaded. If you activate this option, they will be displayed randomly.
Options. In this section, you can upload the images of the options that users will need to choose from. You can upload images individually or in bulk.

Additionally, for each image you can edit the following:

Title: Name of the image. If you upload images in bulk, the platform will select the file name as the title.
Image. The uploaded image can be changed or viewed from this section.

Step 2. Customize the survey design

Under the “Design” tab you will find all the options that will allow you to customize the design of the quiz screen. Specifically, you will find the following options:

Introduction Message. You can add a message that will be displayed at the top of the screen.
"Like" and "Dislike" options. You can upload an image of the icon as the highlight color for the two options.

Cards. You will be able to customize the different aspects of the option cards such as the border, if you want to display the title of the cards, background color of the image, among others.

Board. You can customize the following aspects of the background of the quiz screen:

Step 3. Final Screen

From the "Final Screen" tab you will be able to customize the screen that will appear to users once the survey is finished. This screen can be customized with the following elements:

Select the page to edit. This option allows you to edit the page that users will see once they have finished the quiz. Specifically, you can customize the following pages:
- Page after selecting the favorite option. This is the page the user will access after completing the quiz.

- Destination page of the shared link. If you enable the option to share the user's preferences, you will be prompted to edit the landing page of the shared link, which is the page that new users will see when they click on the content shared by the participant.

Note: to customize this page, it is necessary to have the "Show the favorite option to share" option enabled, which appears in the Final Screen > "Favorite option" section.

Introduction Message. The message that the user will see upon completing the quiz.
Chart with results. You can choose to display a chart with the statistics of users preferences.
Favorite option. You can enable the display of the user's preferences so that they can share it. If this option is activated, the user will see the image of the options they have chosen as preferred, along with the button to download it and to share the image with their friends and contacts. In addition, you can edit the content to share these preferences on social media, as well as include a background image that will appear behind the preferences of the user.

5. Customize the design and finish the configuration

Once you have configured the quiz, the next step is to finish configuring the other promotion options, such as customizing the design template with your own colors and texts, adding the legal texts, configuring viral content, etc.

Check the tutorial to finish the configuration and customization of your promotion.

6. Management and Publication of the winners

Easypromos provides a complete Prize Management and winner system that allows you to create the prize or prizes you want to give to the users who participate in the promotion, as well as configure how you want to assign the prizes and select the winners.

Specifically, for the Like or Not, you have different ways to assign the prize to the winners, depending on your choice:

1. Raffle a prize among all users who have participated in the promotion. Follow the steps in this tutorial to create the prize and draw it among all participants.

2. Conduct draws for different prizes segmented based on the chosen options. Follow the steps in this tutorial that explains how you can create different prizes to draw them segmented among the participants who selected each option.

3. Give a direct prize to all users who have participated. Follow the steps in this tutorial that explains how to create a prize of the "Upon participating" type, to assign it directly to all users after participating in the promotion.

7. Statistics of the options voted by users

The promotion administrator will be able to check at any time which are the most popular options among users who have participated in the promotion. This way, they will have two ways to view the preferences of the users in order to work on the final report of the campaign.

1. From the Statistics Module

In the "Statistics" section of the promotion, the administrator will be able to click on the "Like or Not" section, which will allow them to view the chart showing the results with percentages and absolute values of the choices made by the users:

2. From the Users List

Additionally, from the Users list of the promotion, the administrator will be able to:

a) Filter the users who have chosen each option presented in the questionnaire and whether they liked it or not:

b) Additionally, you can access the details of the user's participations, to see the options either liked or not liked by a specific participant. To do this, click on the eye icon to open the individual participation of the user:

Easypromos Help

Menu