To make it easier for administrators to manage and post giveaways on Instagram, a new functionality has been added to the platform: the tool to create and publish the Instagram giveaway post from the Easypromos control panel. In this way, from now on, it will no longer be necessary to share the sweepstakes post from the Instagram mobile app, but can be done directly from the Easypromos panel, as can already be done with Facebook publications.
This tool is found in the first configuration screen of the Instagram giveaway, after having connected the Instagram account where we want to publish the giveaway:
Clicking on it, you will access the publication creation tool, which provides a predefined text and image to speed up the publication of the giveaway and that you can change to align the publication with your giveaway's desired visual and its theme.
In addition, from the "Templates" section of the control panel, you can also use one of the available templates for giveaways on Instagram: you will be able to both send the template information to your email, and download the template as to edit its contents from the publishing tool to share it directly on Instagram from Easypromos:
By clicking, a draft of your post will be created in the account for your Instagram giveaway, which you will then edit to adapt it to your giveaway:
What do you need to know before using the Instagram publishing tool:
- The tool only allows posting on Instagram Business accounts.
- The tool only allows posting in the Instagram feed, not in the stories.
- By clicking the "Send to Instagram" button, the post is immediately shared on the selected Instagram profile.
- When the post is published, an open status giveaway will be created in the Easypromos account, which the administrator can update to retrieve all comments on the day they need to end the draw and obtain the winners.
- The administrator will receive an email to the account email address with the step-by-step instructions to follow on the day the draw is finalized, after participation period, to get the winners.