The latest platform update introduces new features and improvements for the Instagram Giveaway, Facebook Giveaway, Multi-Network Giveaway, Instagram Automations and Live Giveaway.

These updates aim to offer greater flexibility in giveaway configuration, facilitate participant management, and expand interaction possibilities with users.

Below, we summarize the main improvements.

1. Additional Entries in Instagram Giveaways

2. Exclusion of Previous Winners with Time Limits

3. Collaborators in Facebook Giveaways

4. Support for Facebook Ads

5. Automatic Public Replies in Instagram Automations

6. New Location for Comment Time Limit

7. Live Giveaway Update

1. Additional entries in Instagram giveaways

We have added a new system of additional entries based on user mentions.

Note: This new feature is available for the Instagram giveaway and Multi-network giveaway apps (when the giveaway includes only Instagram posts).

Additional entries can be obtained in two ways:

• For unique mentions made in the comment. Each additional mention grants an extra entry, up to a maximum of 10 additional entries per user, promoting giveaway virality without compromising fairness among participants.
• Manual entries, which the administrator can assign directly (up to a maximum of 3 per user), either individually or by importing a CSV file.

Additionally, the system includes a new finalists view in unique users format, where it is possible to see, for each unique user, the following information:

• Number of comments made.
• Number of mentions made.
• Total entries with which they will enter the giveaway.

This information can also be exported.

Usage examples

The new system combines the default entry with the additional entries configured by the administrator:

• Default entry: any user who posts a valid comment automatically receives 1 entry in the giveaway.
• Additional entries for mentions: rewards virality, so each unique mention adds an additional entry in the draw, up to a maximum of 10. Example: a user who mentions 24 people will get 11 entries: 1 default entry + 10 additional entries.
• Manual entries: the administrator can assign extra entries to reward actions that cannot be automatically verified from Instagram, such as making a purchase, being a customer, or sharing a post in Stories.
• Also, the option to require a minimum number of mentions for the comment to be valid remains. For example, it is possible to configure a giveaway where mentioning at least one friend is mandatory to participate and, at the same time, grant additional entries for each extra mention.

2. Exclusion of previous winners with time limits

The option to exclude previous winners has been expanded with new temporal criteria. Now it is possible to automatically exclude winners obtained during:

• The last month.
• The last 2 months.
• The last 6 months.
• The last year.
• The last 2 years.
• Always (previous behavior).

Note: This improvement is available in the Instagram giveaway, Facebook giveaway, and Multinetwork giveaway apps.

3. Collaborators in Facebook giveaways

Multinetwork giveaways that include Facebook posts now incorporate the possibility to add posts belonging to collaborators or influencers.

The operation is similar to what is already available for Instagram:

• The organizer generates an invitation.
• The collaborator connects their Facebook account.
• The collaborator selects the post they want to include in the giveaway.

This makes it much easier to organize giveaways across different pages or with different collaborators

Discover in this video tutorial how to run a giveaway with Facebook posts from influencers or collaborators.

4. Support for Facebook ads

The option to add Facebook ads has been incorporated in a way very similar to how promoted Instagram posts are handled: we have developed a tool that allows connecting the Facebook Ads account, selecting the ad, obtaining the URL, and adding the ad to the giveaway using this URL.

Discover in this video tutorial how to run a giveaway with a Facebook ad.

5. Automatic public replies in Instagram automations

Instagram Automations now include a new option to publicly reply to comments that trigger an automation via keyword.

For example, it is possible to display messages such as:

• "Thanks! Check your direct messages."
• "We've sent you the information via DM!"

These replies help build trust among users and increase the visibility of the interaction.

To comply with Meta's policies, the system automatically applies protection measures, such as limiting public comments sent per minute and random rotation among different configured messages.

6. New location for comment time limit

The option to exclude comments posted after a certain date is now located in a different location.

It can now be configured directly during giveaway creation, without needing to wait until after comments import is complete.

This change streamlines the setup process and allows defining from the start which comments should be entered in the giveaway.

7. Live giveaway update

We have made a technical update to the Live Giveaway app, incorporating improvements in its internal architecture to further strengthen the tool’s stability and performance.

Main highlights include:

• Updating the giveaway execution system to the same model used in the GLI certification process, incorporating additional control and security measures.
• Updating internal technology components, including the React version and other libraries, to keep the app aligned with the latest technologies.