We have added a new feature: The User Segments system

The User Segments feature allows the promotion administrator to add a tag to the participants in the promotions to create segments of users, which can then be used to apply specific actions to the created user segments.

The segments can be created with three different reach levels which define when and where the segments will be available: for the promotion, the organizing brand, or the account.

These are the cases of usage of the user segments:

1. Restrict the access to a participation stage to the users of the segment

Example: We create a “Spin the Wheel” stage in a Multistage promotion and we restrict it to users from the “VIP members” segment. Only users who belong to this segment can access the stage and participate in it.

2. Give additional entries in a prize draw depending on the segment of the user

Example: We carry out a final draw among all the users who have registered in the promotion, but we give 5 additional entries to the users in the "VIP Members" segment so that the users who belong to this segment will have more chances of winning.

3. Apply filters based on segments in the list of users

From the "Users" section of the promotion, the administrator will be able to use the full potential of the filter tools available to apply actions to the created user segments.

4. Soon it will be possible to create an email and filter the recipients to send to the users of a specific segment.

Discover how the User Segments system works, how to create and assign the segments, and how to use them as we’ve seen in this article.

Note: The user segments feature is only available for clients with an active White Label or a Corporate plan. The user segments are not available in White Label promotions that have been activated by paying for a single promotion.