Tutorial: How to create a Survey

If you want to set up a survey contest to let users register in the promotion and obtain feedback about their consumption habits and their opinions of your brand and products, follow the steps outlined below:

 

STEP 1. Create the promotion

1. Access the Easypromos Control Panel via this link: http://admin.easypromosapp.com. Log in with your Facebook profile and enter your control panel to manage and create your promotions.

 

2. Create a new promotion via the ‘Create new promotion’ button.

 

3. You will be presented with the products available. Choose ‘Survey’ to create a promotion to discover likes and consumption habits of your customers and users.

 

4.Go on to step 2 and choose the platform version to use (Premium or White Label).

5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested, you can skip this step.

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  • Language by default: Option for selecting the language by default in which you wish to display the promotion content.
  • Country. You'll be able to limit participation to one or several particular countries, and only those users who have an IP address corresponding to these countries will be able to register Find more information about country filters.

 

6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:

 

1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which unequivocally identifies each promotion. Present this number to the Easypromos technical team if you have any issues with, or doubts about, the promotion. This will make it easier for them to review your settings.

2. Link to the promotion. This is the URL that you should use in all the promotion sharing actions that you wish to carry out. More information here.

3. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.

4. Side menu. Here you will find all the configuration options of the promotion.

5. Statistics menu. Here you'll find all the general statistics of your contest. It indicates the total users, total votes, emails sent to participants, total page views, general view of visits received, total share button clicks and number of followers gained.

6. Management of dates. Modify the promotion dates from this module.

7. Promotion status. It indicates the status of the promotion: Draft, Active or expired, as well as it is ready to start.

8. Visibility module. Here you'll find the main options to give your promotion more visibility: Publish the promotion as a Facebook tab, appear in the public list of Easypromos promotions and click button to share the promotion.

9. Localization. Select the promotion language by default. You'll also be able to link the promotion to a dictionary you have created with your own texts and translations. In addition, you'll be able to limit participation to one or several particular countries from here. By default the promotion will be visible in all countries. If you want to restrict it only to certain countries, click on ‘Edit’ and enter the names of the countries you wish to include (available in Premium and White Label).

  

 

STEP 2. Create the questions and answers

The platform comes prefigured with many features specific to the application that you have chosen. First, set up the questionnaire with the questions that you want to ask your participants, and then work through the advanced options for customizing the application to meet your requirements. 

 

1. Enter the promotion 'Editor'.

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2. Locate the “Quiz” option and start creating your first question by clicking on the corresponding button. 

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Note: If this is your first time using the quiz editor, we recommend you watch this video tutorial which will show you the most important features in just 8 minutes.

 

3. A window with these options appears every time you want to create a new question. Choose the type of question that suits you better depending on your idea. If you are already familiar with the quiz Editor and want to use advanced types of questions, pick "Advanced" to see all the available question types.

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When you click on the "Create" button you will access the question editor, where you will find the following options:

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  1. Question text: Type the question you want to ask the users here
  2. Upload Media: Decide if you want to complete it with image or video.
  3. Hide Question text: Check this option if you want to present the question with an image only, without any text.
  4. Answers per row: Decide how many answer options per row you want to present.
  5. Feedback message text: It allows users to be informed of the correct answer by presenting an informative text that will appear to the user after answering each question. However, this option is intended for a Quiz questionnaire to inform users if they have answered correctly or not, so in a survey it is not necessary.

 

4. Create the answers. Click the "New Answer" button to create as many answers as you have planned for the question:

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As you will have seen in the video tutorial, there are various types of answers. You can use all answer types in the same survey.

Note: check our recommendations for the questionnaire image measurements.

 

Closed answers

Use these if you want to offer a limited number of answers from which participants must choose one or more.

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As you'll see, you can opt for two types of questions:

 

1. Single answer: the participant can only select one answer.

Important! Always use this type of question if you are setting up a “Pick your favorite” contest with the questionnaire editor. In this way, the user will only be able select/vote for one of the options.

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2. Multiple answers: permit the participant to select more than one answer.

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Sortable answers

The participant must put the answers in order (all the options or just a certain number of them).

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Rating answers

 

This type of answer, "rating answer", is very useful for surveys because the participant can award each option a score within a certain range.

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Note: in this type of answer participants may decide to award all the options, or only those options that interest them.

 

Open answers

Permit the participant to respond to the question freely, using his or her own words. 

 

Selectable list answer

This feature could be useful if you have a large quantity of options from which you want the participant to choose just one. There are 3 formats to present the selectable list answer, and you will be able to choose as an option one of them when setting up this field:

  • Drop-down list
  • Autocomplete list
  • Radiobutton list

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Presentation of the answer statistics

Once the participant has registered for the promotion and finished filling in the survey, you can show them the statistics of their answers on the final page. If you’re interested in this option you can configure it from the questionnaire editor itself.

 

STEP 3. Enable the Summary page

The Questionnaire Summary page will allow you to show users a new page with the details of their answers before registering their participation. This screen will be presented after answering the last question of the questionnaire, just before accessing the registration form, and will show the summary of the user's answers to each of the questions. You will also have the possibility to allow users to repeat the questionnaire before accessing the registration form.

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STEP 4. Customize the texts and images for each screen

Configure the texts and images of each screen of the promotion:

 

A) Landing page

- Change the provisional title for one that allows identify the strong points of your promotion. It’s a good idea to make this descriptive text as attractive as possible to users.

- Configure the texts for the page and upload an 810px wide x 450px high image to give it more dynamism.

- In the description, change the provisional text to personalize and explain your own contest mechanism so that participants are clear about what steps they should follow to take part in the contest. You can also customize the ‘Enter’ and ‘View entries’ buttons.

 

B) Entry form page. Add the fields that you wish your participants to complete. You can also customize the text and screen header image. In the Premium and White Label versions you can fill in the form with all the additional fields, dropdown menus and check boxes that you need. Find all the information about how to set up the entry form.

Note: The customization of the registration form with additional text fields is not included by default in promotions created with the Basic version. It can be included as an extension for $15USD.

 

C) Thank you page. Customize it with a final image and a thank you text. You can also create an extra button with an external link.

  • Text to encourage users to share. On the left side of the first share button there is a text that you can customize. Use this to encourage your participants to share the contest.
  • Thank you message. You can also use it to thank participants and tell them when the winner will be announced.
  • Use the final image to give a more personalized aspect to the sweepstake, reminding participants what the prize is and encouraging them to share the sweepstake.

 

Note: download the Easypromos Design Guide and you will have measurements for all the images you need to complete the promotion. 

 

 

STEP 5. Customize the design

Modify the colors of the buttons and sections of the promotion so that they reflect the look and feel of your brand or product, or of the specific campaign. You can also among from various fonts, upload a background image and introduce the customized CSS styles (in White Label).

 

If you need help on how these sections work:

 

 

STEP 6. Introduce the terms and conditions

Introduce the legal bases, explaining all the aspects that concern the contest. These legal bases will be shown via a button on the main page of the promotion and from a link available via any of the promotion’s pages.

 

 

STEP 7. Configure the My Networks modules and the promotion footer

The 'My networks' module enables you to totally customize the screen that is presented to the user before they finalize the registration. This means you can give them the option to click ‘Like’ on your Facebook Page. You can suggest as many Facebook and Twitter accounts as you wish to users. Learn how to do this here.

You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each screen of the promotion, that when clicked on will present you with the ‘My networks’ module. You will find the information here.

 

 

STEP 8. Customize viral content

This section is very important to obtain a high level of virality for the contest. The viral content is the message that will be shown when a participant shares the promotion with friends to invite them to the promotion. You can customize the share message based on the channel through which participants wish to disseminate it when they invite friends to the promotion.

 

You should complete the following sections:

A) Settings

  • What do you want participants to share? By default, on the final page that will be shown to users after registration, viral recruiting content is shared. It’s not necessary to modify this field.
  • Viral image. This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.

B) Generic content: a viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.

C) Recruitment. This is the content that is proposed by default when sharing on the social networks via the final page. 

 

 

STEP 9. Check the advanced settings

To create a survey, check the configuration of the 'Login’ section to adapt it to your needs:

The way users register and be identified when participating in a promotion can be different depending on the campaign, the communication channels and the objectives pursued. 

 

 

STEP 10. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

This tool can be very useful in the survey because it permits you to configure automatic emails to contact participants with one of these objectives:

    1. To thank participants for registering.
    2. Send an email to the winners in case you have carried out a sweepstakes to give a prize among the participants.

Learn how to create an email with the Platform to communicate with participants from the beginning and thus achieve greater virality.

 

Important! The platform has the ‘smart tags’ feature at its disposal. This enables you to configure customized emails. Use the ‘smart tag’ {{user_recruiting_url}} which, upon sending the email, will be substituted by the recruitment URL of each participant.

 

 

STEP 11. Preview the promotion

At any time, you can see from this section how the promotion will be displayed. Please bear in mind that the preview is not functional; this means that it will let you turn the page even though you haven’t filled in the fields. The best method for testing the functionality of the survey is to activate the promotion but protect it and carry out tests in a closed group. Here we explain how.  

STEP 12. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page. This is where you will be asked to pay for it. You can find more information here.

 

 

STEP 13. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the survey, a URL is generated which will be the main promotion link. By default, this main link leads to a microsite where the promotion is presented. Also, and not exclusively, you can publish the contest on the Facebook Page or embed it in your blog or website. Control where you wish to publish it via ‘Publish’. You’ll find all the information about this step here.

 

STEP 14. Disseminate the promotion

It will also be important to disseminate the promotion via various channels. Always use the main promotion link, as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

    • With the direct link to the promotion.
    • With the ‘share’ button on Facebook, Twitter and Pinterest.
    • Creating an outstanding campaign. This option implies placing your campaign in the section of Easypromos highlighted promotions. The highlighted have an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

We also recommend this article with 14 basic steps for disseminating and highlighting your campaign on your Facebook Page.

 

 

STEP 15. Manage the promotion while it is still active

While the promotion is active you can monitor and manage the participations from the management page by clicking on the ‘View entries’ section.

 

From there you will be able to:

Note: Information about participants will be available even when the promotion has finished.

 

 

STEP 16. Check the promotion statistics

Access the ‘Statistics’ section to find out about the evolution of participants and their interaction with the application. This information will be available as soon as the first participation is made until after the promotion has finished. Learn more about the information that you have access to in this section.

 

 

STEP 17. Final sweepstakes to give away the prize and publish the winners

Once the registration period has finished, the ‘Winners’ tool will be enabled; with this you can carry out a random sweepstakes to finalize the promotion and select one or more winners or finalists. This is an optional tool, without any added cost, and you can set it up after the registration period.

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