Tutorial: How to create a Multiple-Choice Test

If you want to set up a Multiple-Choice Test for your customers and users, follow these instructions:


 

STEP 1. Create the promotion

1. Access the Easypromos Dashboard via this link: http://admin.easypromosapp.com. Log in with your Facebook Profile. From the Dashboard, you can create and manage your promotions.

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2. Create a new promotion using the“Create New Promotion” button. 
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3. You’ll be presented with the products available. Choose “Multiple-Choice Test” to create a promotion which consists of a list of questions and answers that participants must answer.
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4. Go to Step 2. Choose your version (Premium or White Label) and click "Continue". 

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5. You’ve now created your promotion! In the background, you’ll see the Promotion Management Page. A pop-up window will ask you to fill in some fields to help you preconfigure your promotion. If you’re not interested in doing this, click “Skip this step.”

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  • Default language: We’ll suggest a default language in which to display the promotion contents. Change this to suit your requirements.


6. After saving or skipping this step you’ll find yourself in the Promotion Management Page. Here you can find all the options for setting up your promotion. These are the most relevant sections:

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1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which unequivocally identifies each promotion. Present this number to the Easypromos technical team if you have any issues with, or doubts about, the promotion. This will make it easier for them to review your settings.

2. Link to the promotion. This is the URL that you should use in all the promotion sharing actions that you wish to carry out. More information here.

3. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.

4. Side menu. Here you will find all the configuration options of the promotion.

5. Statistics menu. Here you'll find all the general statistics of your contest. It indicates the total users, total votes, emails sent to participants, total page views, general view of visits received, total share button clicks and number of followers gained.

6. Management of dates. Modify the promotion dates from this module.

7. Promotion status. It indicates the status of the promotion: Draft, Active or expired, as well as it is ready to start.

8. Visibility module. Here you'll find the main options to give your promotion more visibility: Publish the promotion as a Facebook tab, appear in the public list of Easypromos promotions and click button to share the promotion.

9. Localization. Select the promotion language by default. You'll also be able to link the promotion to a dictionary you have created with your own texts and translations. In addition, you'll be able to limit participation to one or several particular countries from here. By default the promotion will be visible in all countries. If you want to restrict it only to certain countries, click on ‘Edit’ and enter the names of the countries you wish to include (available in Premium and White Label).

 

STEP 2.  Create questions and answers

The platform comes with several features which are preset according to the application you’ve chosen. Set up the test that you want to present to your participants and then focus on selecting the advanced options to customize the application to meet your needs.

1. Enter the promotion “Editor”.

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2. Locate the “Quiz” option and begin creating your first question by clicking on the corresponding button.

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Note: If this is your first time using the questionnaire editor, we suggest you watch this video tutorial. It will teach you the most important features in just 8 minutes.
 
3. In each question that you create, the following window will appear to help you through the process. As you’ll have seen in the video tutorial, there are various types of questions. With this test, you should use single-answer questions because these will enable you to give each one a score and link it to a specific response.

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When you click on the "Create" button you will access the question editor, where you will find the following options:

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  1. Question text: Type the question you want to ask the users here
  2. Upload Media: Decide if you want to complete it with image or video.
  3. Layout: Decide if you want a horizontal or vertical layout.
  4. Hide Question text: Check this option if you want to present the question with an image only, without any text.
  5. Answers per row: Decide how many answer options per row you want to present.
  6. Feedback message text: It allows users to be informed of the correct answer by presenting an informative text that will appear to the user after answering each question. However, this option is intended for a Quiz questionnaire to inform users if they have answered correctly or not, so in a multiple-choice test it is not necessary.

 

4. Create the answers. Click the "New Answer" button to create as many answers as you have planned for the question:

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Tip! We recommend for all questions to have the same number of responses. This will make it easier for you to link each question to a final message type.

 

5. Finish setting up the options of the question: once you have added the possible answers to the question, you will be presented with new options to finish configuring the question:

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  • Hide Continue button: It allows a faster participation as the user will advance from one question to the next by simply clicking the answer buttons.
  • Allow users to change their answer: After confirming their answer to the question, this option allows users to change and correct their answer.

 

This is how the question will look like:

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6. Create the rest of the questions and answers. You can create the other test questions by using the copy tool and the “New Question” button. If you use the “Copy” button you’ll be able to maintain the question and answer format.

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STEP 3. Rate each answer and create the final messages

In multiple-choice tests, you also need to rate the answers. The different ratings will serve to distinguish between different types of results, based on whether the majority of answers are 1, 2, 3, 4, etc.
Give each answer a score based on whether it’s type 1, 2, 3 or 4. You can define these types later, in the final messages. This tutorial explains how to this step-by-step. 

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This is how the final message will look like:

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Create different viral messages for each type of result

You can set up the viral content of each result message in case you wish the participant to be able to share the test result message with his/her friends. We explain how to do this here. 

 

 

STEP 4. Enable the Summary page

The Questionnaire Summary page will allow you to show users a new page with the details of their answers before registering their participation. This screen will be presented after answering the last question of the questionnaire, just before accessing the registration form, and will show the summary of the user's answers to each of the questions. You will also have the possibility to allow users to repeat the questionnaire before accessing the registration form.

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Learn how to enable and customize the Questionnaire Summary Page.


 

 

STEP 5. Customize the texts and images of each page

Configure the texts and images of each page of the promotion:

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A) Home Page. 

  • Change the provisional title for one which clearly identifies the strengths of your promotion. 
  • Configure the page texts and upload an image measuring 810px wide x 450px high to give the page more dynamism.
  • In the description, we suggest you explain the contest mechanism so that participants understand the steps they must follow to participate. In Premium and White Label versions, you can also customize the “Participate” and “See Participants” buttons. 


B) Registration Form. 

Adapt the Registration Form to fit your tastes and needs using the predefined fields and checkboxes. You can also customize the text and header image of the page. See how to set up the Registration Form.



C) Thank You Page.

Customize it with a final image and thank you text. You can also create an extra button with an external link.

  • Use the final image to encourage users to share the promotion. 
  • Text to encourage users to share. On the left side of the first share button there’s a text that you can customize. Use it to encourage participants to share the promotion.
  • Thank You Message. Use this to thank users for participating and remind them that they could win a prize.

Note: download the Easypromos Design Guide and you’ll have the measurements of all the images you need to complete the promotion.

 

STEP 6. Customize the design

Adjust the colors of the different buttons and sections of the promotion to reflect the look and feel of your brand, product, or campaign. You can also choose between several fonts, upload a background image and enter customized CSS styles (in White Label promotions). 

If you need more information about how these sections work:

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STEP 7. Enter the legal bases

Enter the legal bases, covering all aspects of your promotion. The legal bases can be accessed via a button on the Home Page of the promotion, and from a link displayed on every page of the promotion. 

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STEP 8. Configure the My Networks section and the promotion footer

From the “My Networks” section you can completely customize the screen that is displayed to users suggesting that they like the Facebook Page. You can suggest as many Facebook Pages and Twitter accounts as you want. Learn how to set this up here.

You can also customize the promotion footer texts, or deactivate the footer if you prefer. The footer is a banner that is displayed at the bottom of each page of the promotion. By clicking on it, you’ll be shown the “My Networks” section. More information here.

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STEP 9. Customize viral content

This section is very important for obtaining good virality for your quiz. The viral content is the message that is displayed when the participant shares the promotion with friends, inviting them to take part. You can customize the share message to suit the channel through which participants wish to disseminate the promotion.

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You should complete the following sections:

A) Options

  • What do you want participants to share? By default, the viral recruitment content will be shown to the user once they have registered for the promotion. It’s not necessary for you to modify this field as the content is what we recommend for multiple-choice tests.
  • Viral image. This is the image that accompanies the text to be shared. To ensure that this is optimal for the social networks we recommend that it be 1200px wide and 630px high. This same image will be shared on Facebook, Pinterest and Google+. If you don’t upload a specific image for this section the main promotion image will be shared instead.

B) Generic content.

Viral text that will be shared across the social networks when the participant shares the promotion from the share button on the main page and from the registration form. Learn how to set this up.

C) Recruitment.

Viral text that is disseminated across the social networks when the participant shares the promotion from the final page. Keep in mind that this is the text that participants will share with their friends: make the most of it to encourage them to take part in the promotion too. Learn how to set it up here.
 

STEP 10. Advanced settings

To create a multiple-choice test, check the settings of the “Login” section to adapt it to your needs.
The way in which the users identify themselves and register for the promotion can vary depending on the type of campaign, the channels of diffusion used, and the objectives of the promotion organizer.

 

STEP 11. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

In a multiple-choice test this tool can be useful because it enables you to configure automatic emails to send to participants with one of the following objectives:

Find out how to create an email with the Platform to communicate with participants and achieve greater virality.

Important! The Platform also has a "smart tags" feature which makes it possible to configure customized emails. Use the "smart tag" {{user_recruiting_url}}. This will be replaced by the recruiting URL of each participant when the email is sent.

STEP 12. Preview your promotion

You can see how your promotion is shaping up, during any point of the process, from this section. Please keep in mind that the preview version is not operational. In other words, you can go from page to page without having to fill in any fields. If you wish to test the functionality of the recruitment system you should activate the promotion and protect it to carry out tests in a closed group. We explain more about how to do this here.

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STEP 13. Activate the promotion

Once you’ve set up all the features of the promotion you can activate it from Promotion Management Page. This is also where you can make the payment. More information here.

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STEP 14. Publish the promotion

Although your promotion is now active, you still need to publish it. When you create the test, a URL is generated: this is the main promotion link. By default, this main link leads to a microsite where the promotion is displayed. In addition, you can publish the test to a Facebook Page or embed it into your blog or website. Manage where you want to publish it from the ‘Promotion Link’. You can find more information about this step here.

 

STEP 15. Share the promotion

It’s also important to share the test across a variety of channels. Always use the main promotion link as it’s the only one that’s compatible with any type of device.
You can share the promotion via the following methods:

  • The main promotion link.
  • With the “Share” button on Facebook, Twitter and Pinterest.
  • Creating a highlighted campaign. This option implies placing the promotion in the Easypromos page of highlighted promotions. Highlighted campaigns have an additional cost on top of what you pay to activate the promotion. This is per day of the campaign. If you want to create a highlighted campaign, check this tutorial.

We also recommend you read this article with 14 basic steps for sharing and highlighting your Facebook campaign.

 

STEP 16. Manage the promotion while it’s still active

While the promotion is active you can monitor participations from the management page by clicking “See Participants”.

 

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From there you’ll be able to

See the information and responses of participants and download it all to an Excel file.
Note: Information about participants will still be available after the promotion has finished.

Note: Information about participants will be available even when the promotion has finished.

 

STEP 17. Review the statistics of the test

Access the “Statistics” section to view the evolution of participants and their interaction with the application. This information will be available as soon as the first participant has registered and will still be accessible after the promotion has ended. Learn more about the information that you have access to in the section


 

STEP 18. Random sweepstakes to finalize the promotion and publish the winners

There are many methods of finalizing the promotion, but the most typical one is to carry out a sweepstakes between all the participants, or between finalists only, and give the prize/s to the winner/s of the sweepstakes.

Once the registration period is finalized, the “Winners Tool” will be activated. With this tool you can carry out a random sweepstakes to finalize the contest and select your winner/s. This tool is optional and free. You can set it up after the registration period.

 

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