Tutorial: How to create a Multiple-Choice Test

If you want to set up a Multiple-Choice Test for your customers and users, follow these instructions:

STEP 1. Create the promotion

1. Access the Easypromos Control Panel and log in with your email address and password to manage and create your promotions.

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2. Create a new promotion using the“Create New Promotion” button. 
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3. You’ll be presented with the products available. Choose “Multiple-Choice Test” to create a promotion which consists of a list of questions and answers that participants must answer.
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4. Go to Step 2. Choose your version (Premium or White Label) and click "Continue". 

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5. You’ve now created your promotion! In the background, you’ll see the Promotion Management Page. A pop-up window will ask you to fill in some fields to help you preconfigure your promotion. If you’re not interested in doing this, click “Skip this step.”

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  • Default language: We’ll suggest a default language in which to display the promotion contents. Change this to suit your requirements.


6. After saving or skipping this step you’ll find yourself in the Promotion Management Page. Here you can find all the options for setting up your promotion. These are the most relevant sections:

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  1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which identifies each promotion. Give this number to the Easypromos team if you have any issues with the promotion. This will make it easier for them to review your settings.
  2. Quick button to Preview the promotion. When clicking this button, the Preview tool will open in a new browser window, so you can continue working comfortably in the promotion and, at the same time, preview how the final result is going.
  3. Link to the promotion. This is the URL that you should use in all the dissemination actions that you are going to carry out. More information here.
  4. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.
  5. Activate Promotion button. When you have the promotion prepared and ready to launch, click this button to activate and start it. This button will take you to the activation page, where you can review the billing information to proceed to make the payment of the promotion.
  6. Side menu. Here you will find all the configuration options of the promotion.
  7. Promotion status. It indicates the status of the promotion: Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. What to do: Here you can choose what you want to show in the URL of the promotion.
  8. Link to the configuration tutorial. For each type of application you have available from here the link to the step-by-step tutorial so you do not miss any important step.
  9. Direct access to configuration options within the Editor. This module presents the access to the edition of the following sections which are located within the Editor:
    • Management of the dates and the time zone that will have the promotion.
    • Languages: It indicates the default language of the promotion and it allows you to change it if you need it.
    • Localization: It allows to limit the participation to one or several countries (option included by default in the Premium and the White Libel promotions, and in the Basic version by purchasing the additional extension). More information.

STEP 2.  Create questions and answers

The platform comes with several features which are preset according to the application you’ve chosen. Set up the test that you want to present to your participants and then focus on selecting the advanced options to customize the application to meet your needs.

1. Enter the promotion “Editor”.

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2. Go to the Pages> Quiz section and begin creating your first question by clicking on the corresponding button.

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3. In each question that you create, the following window will appear to help you through the process. There are various types of questions. With this test, you should use single-answer questions because these will enable you to give each one a score and link it to a specific response.

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When you click on the "Create" button you will access the question editor, where you will find the following options:

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1. Contents. Here you will find all the options to configure your question:

  • Question text: Type here the question you want to ask the users.
  • Upload Media: Decide if you want to complete it with image or video.
  • Design: If you upload a support image for the question, decide if you want a horizontal or vertical design.
  • Feedback message text: It allows users to be informed of the correct answer by presenting an informative text that will appear to the user after answering each question. You can customize a feedback message text for the correct answer and a feedback message text for the wrong answers.

2. Answers: Click the "New Answer" button to create as many answers as you have planned for the question:

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Tip! We recommend for all questions to have the same number of responses. This will make it easier for you to link each question to a final message type.

3. Options:

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If you have created a "Single answer" question, the participant will only be able to select one answer option:

This is how the question will look like:

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4. Create the rest of the questions and answers. You can create the other test questions by using the copy tool and the “New Question” button. If you use the “Copy” button you’ll be able to maintain the question and answer format.

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STEP 3. Create the customized final messages

One of the features of the multiple-choice test is that it allows to set up personalized final messages based on the answer preferences or the majority of answers of the users, through the Majority of Answers system.

This option is ideal for creating personality tests of the type: if the majority of answers are ‘type 1’ then the user fits profile X; if the majority of the answers are ‘type 2’, then the user's profile fits Y. In this way, we can show the user a different final message depending on their answers in the test.

To create different final messages according to the user's answers, you must follow the following steps:

1. Create the final messages. We recommend that you start by designing the final messages that you want to display on the final page. Each final message is assigned a value: 1, 2, 3, 4, etc., to define each profile.

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2. Punctuate the answers of the test. Once you have defined the possible final messages, you must rate the answers of the different questions. This way, you must assign a value to each answer according to the profile type 1, 2, 3 or 4, etc., in order to link each response to a specific final message.

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This is how the final message will look like:

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Note: Follow this tutorial and do not miss any steps.

Create different viral messages for each type of result

You can set up the viral content of each result message in case you wish the participant to be able to share the test result message with his/her friends. We explain how to do this here. 

 

STEP 4. Enable the Summary page

The Questionnaire Summary page will allow you to show users a new page with the details of their answers before registering their participation. This screen will be presented after answering the last question of the questionnaire, just before accessing the registration form, and will show the summary of the user's answers to each of the questions. You will also have the possibility to allow users to repeat the questionnaire before accessing the registration form.

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Learn how to enable and customize the Questionnaire Summary Page.

 

STEP 5. Customize the texts and images of each page

Configure the texts and images of each page of the promotion:

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A) Welcome.

  • Change the provisional title for one which clearly identifies the strengths of your promotion.
  • Configure the page texts and upload an image to give the page more dynamism.
  • In the description, we suggest you explain the contest mechanism so that participants understand the steps they must follow to participate. In Premium and White Label versions, you can also customize the “Participate” and “See Participants” buttons.

B) Entry Form.

Adapt the Registration Form to fit your tastes and needs using the predefined fields and checkboxes. You can also customize the text and header image of the page. See how to set up the Registration Form.

C) Thank You.

Customize it with a final image and thank you text. You can also create an extra button with an external link.

  • Use the final image to encourage users to share the promotion.
  • Thank You Message. Use this to thank users for participating and remind them that they could win a prize.

Note: Additionally, in promotions created with the Premium design template you have the following additional functionalities to customize the pages of the promotion:

  • Customize the name of each section and the icon that identifies it within the promotion menu. For example, you can change the default name of "Welcome" page to "Start".
  • Add new sections in the promotion menu to present additional content. This new section can be set up in two different ways:
    • New page, for example, to present and explain the prizes of the promotion.
    • External link, to drive traffic to your website or microsite.

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Learn how to customize the promotion menu in this tutorial.

Note: download the Easypromos Design Guide and you’ll have the measurements of all the images you need to complete the promotion.

STEP 6. Customize the design

Adjust the colors of the different buttons and sections of the promotion to reflect the In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.

In this way, the "Design" section will be presented the following options:

  • Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template.
  • Colors: Change the colors of the texts and the action elements of the promotion.
  • Typographies: Select the font used for texts and action buttons of the promotion.
  • Buttons: Set the style of the promotion buttons (outlined or solid).
  • Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
  • Background: Customize the background of the promotion with an own image or a color. The background will be the same for the different pages of the promotion.
  • CSS Styles (only White Label): Use your own CSS styles to completely customize the template.

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STEP 7. Enter the terms and conditions

Enter the terms and conditions, covering all aspects of your promotion. The terms can be accessed via a button on the Welcome page of the promotion, and from a link displayed on every page of the promotion.

To add the terms and conditions, go to the Editor> General> Legal content, where you will find the following sections:

  • Terms and conditions.
  • Privacy Policy.
  • Cookies Policy.

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STEP 8. Configure the My Networks section and the promotion footer

From the “My Networks” section you can completely customize the screen that is displayed to users suggesting that they like the Facebook Page. The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to set this up here.

To customize the My Networks module go to Editor > General > My Networks:

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You can also customize the promotion footer texts, or deactivate the footer if you prefer.

To enable the Footer of the promotion go to Editor > General > Footer:

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STEP 9. Customize the viral content

This section is very important for obtaining good virality for your quiz. The viral content is the message that is displayed when the participant shares the promotion with friends, inviting them to take part. You can customize the share message to suit the channel through which participants wish to disseminate the promotion.

To customize the viral content of the promotion go to Editor > General > Share:

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You should complete the following sections:

A) Generic.

Set up the generic contents of the promotion here:

  • Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
  • Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.

B) Recruitment.

Viral text that is disseminated across the social networks when the participant shares the promotion from the final page. Keep in mind that this is the text that participants will share with their friends: make the most of it to encourage them to take part in the promotion too. Learn how to set it up here.
 

STEP 10. Advanced settings

To create a Multiple-choice test check the settings in the Pages> Form> Options section, because here you can check how users should register.

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Below we explain what each of these options consists of:

  • Max. users: Decide if you want to close the promotion to a maximum number of participants. By default, there is no limit of users who can participate in the contest.
  • Maximum entries per user: It allows you to define the number of times the same user can participate, but in the case of a Multiple-choice test you must leave it with the default value (1 participation per user).
  • Enable Facebook Login: Enable the login with Facebook window so that the user can participate identifying with his Facebook user.
  • Do you want to be mandatory for users to connect on Facebook?: Requires login with Facebook to participate. Check the form with which participants identify themselves.
  • Enable premoderation: You can moderate your entries before they appear in the public gallery. (This option is not required in a Multiple-choice test).
  • Notification of new entrant: Use it if you want to receive an email when a new entrant registers in this promotion.
  • Anonymous registration: Disable the form in case you prefer not to ask for personal data of the participants and to make a more agile quiz. More information.
  • Anti-fraud options: With the aim of helping administrators organize top-quality contests, the platform contains a series of techniques and tools to help minimize the impact of participants bad practices. Consult the adjustable options.

STEP 11. Restrictions to access the promotion

The application allows you to restrict the access to the promotion to limit users who can participate in it. Specifically, the platform offers you 2 forms of restriction:

  • Restriction by country: It allows to limit the promotion to a specific country or several countries. In this way, only those users who connect from the selected country or countries will see the promotion.

Learn how to enable country restriction in your promotion here.

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  • Age Restriction: Limit the promotion to users whose date of birth is higher than the one indicated by the administrator to establish a minimum age to participate in the promotion.

Learn how to enable this age verification window in your promotion here.

Note: The functionality to restrict the promotion by age is only available for promotions created with the Premium version and the White Label version that have been designed with the Premium design template.

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STEP 12. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

In a multiple-choice test this tool can be useful because it enables you to configure automatic emails to send to participants with one of the following objectives:

Find out how to create an email with the Platform to communicate with participants and achieve greater virality.

Important! The Platform also has a "smart tags" feature which makes it possible to configure customized emails. Use the "smart tag" {{user_recruiting_url}}. This will be replaced by the recruiting URL of each participant when the email is sent.

STEP 13. Preview your promotion

At any time, you can check how the promotion will be displayed once you activate it in order to review the graphic part. To do this, within the same Editor of the promotion you will find the "Preview" direct button in the Editor's header:

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STEP 14. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page of the promotion, where you can make the payment. Here you will find more information. 

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STEP 15. Publish the promotion

Although your promotion is now active, you still need to publish it. When you create the test, a URL is generated: this is the main promotion link. By default, this main link leads to a microsite where the promotion is displayed. In addition, you can publish the test to a Facebook Page or embed it into your blog or website. Manage where you want to publish it from the ‘Promotion Link’. You can find more information about this step here.

STEP 16. Share the promotion

It’s also important to share the test across a variety of channels. Always use the main promotion link as it’s the only one that’s compatible with any type of device.
You can share the promotion via the following methods:

  • The main promotion link.
  • With the “Share” button on Facebook, Twitter and Pinterest.
  • Creating a highlighted campaign. This option implies placing the promotion in the Easypromos page of highlighted promotions. Highlighted campaigns have an additional cost on top of what you pay to activate the promotion. This is per day of the campaign. If you want to create a highlighted campaign, check this tutorial.

We also recommend you read this article with 14 basic steps for sharing and highlighting your Facebook campaign.

STEP 17. Manage the promotion while it’s still active

While the promotion is active you can monitor participations from the management page by clicking “See Participants”.

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From there you’ll be able to

See the information and responses of participants and download it all to an Excel file.

Note: Information about participants will be available even when the promotion has finished 

STEP 18. Review the statistics of the test

Access the “Statistics” section to view the evolution of participants and their interaction with the application. This information will be available as soon as the first participant has registered and will still be accessible after the promotion has ended. Learn more about the information that you have access to in the section

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STEP 19. Random sweepstakes to finalize the promotion and publish the winners

There are many methods of finalizing the promotion, but the most typical one is to carry out a sweepstakes between all the participants, or between finalists only, and give the prize/s to the winner/s of the sweepstakes.

Once the registration period is finalized, the “Winners Tool” will be activated. With this tool you can carry out a random sweepstakes to finalize the contest and select your winner/s. This tool is optional and free. You can set it up after the registration period.

 

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