Tutorial: How to create an Instant Win promotion

If you want to set up a promotion to award prizes to your followers immediately using "instant wins", follow the steps outlined below:

 

Step 1. Create the promotion

1. Access the Easypromos Control Panel and log in with your email address and password to manage and create your promotions.

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2. Create a new promotion via the ‘Create a new promotion’ button.

 

3. You will be presented with the products available. Choose ‘Instant win’ to create a promotion that consists in award prizes immediately to the users.

4.Go on to step 2 and choose the platform version to use (Premium or White Label).

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Note: Discover here the differences between the different versions of Easypromos.

 5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested, you can skip this step.

  • Language by default: Option for selecting the language by default in which you wish to display the promotion content.
  • Country. You'll be able to limit participation to one or several particular countries, and only those users who have an IP address corresponding to these countries will be able to register Find more information about country filters.

6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:

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  1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which identifies each promotion. Give this number to the Easypromos team if you have any issues with the promotion. This will make it easier for them to review your settings.
  2. Quick button to Preview the promotion. When clicking this button, the Preview tool will open in a new browser window, so you can continue working comfortably in the promotion and, at the same time, preview how the final result is going.
  3. Link to the promotion. This is the URL that you should use in all the dissemination actions that you are going to carry out. More information here.
  4. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.
  5. Activate Promotion button. When you have the promotion prepared and ready to launch, click this button to activate and start it. This button will take you to the activation page, where you can review the billing information to proceed to make the payment of the promotion.
  6. Side menu. Here you will find all the configuration options of the promotion.
  7. Promotion status. It indicates the status of the promotion: Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. What to do: Here you can choose what you want to show in the URL of the promotion.
  8. Link to the configuration tutorial. For each type of application you have available from here the link to the step-by-step tutorial so you do not miss any important step.
  9. Direct access to configuration options within the Editor. This module presents the access to the edition of the following sections which are located within the Editor:
    • Management of the dates and the time zone that will have the promotion.
    • Languages: It indicates the default language of the promotion and it allows you to change it if you need it.
    • Localization: It allows to limit the participation to one or several countries (option included by default in the Premium and the White Libel promotions, and in the Basic version by purchasing the additional extension). More information.

 

Step 2. Create the Instant Win

As a first step we suggest that you create the winning moments and the prizes in the main section of the promotion.

1. Enter the promotion 'Editor'.

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2. Go to the "Tools" section and click on "Instant Win". First of all, enable the module by clicking on the "Instant Win" button:


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3. Before creating the moments at which prizes are to be given away set up the mechanism by checking the following options:

  • Option for assigning new participations every day: By selecting this option, every day the user will be assigned the number of participations as defined by the administrator in “Max. Participations per user”.
  • Option for disabling the registration form: If you wish to assign users new participations each day, this option enables you to disable the registration form after the second participation.
  • Option that participants can only win once: By default, this box comes checked by the application and ensures that the user can only win one prize during the promotion. However, if you prefer, you can uncheck this box so that users have the chance to win more prizes.
  • Option for enable void prizes: Upon checking this option, if no user has entered the promotion at the winning moment, the prize will go unawarded.
  • Publish the winners automatically:Upon enabling this option, the latest winners will be published automatically on the Welcome page of the promotion. The winners’ list will be available to see from the public list of participants.

4. Click on “New Instant Winner” and the Instant Win editor will open so you can see how to configure the presentation of the moment on the winning user’s final page.

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5. Configure the settings for this instant win:

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  • Date and time. Mark the date on which you wish to reward this winning moment.
  • Prize. This is the text that identifies the prize (iPad, free tickets, 20% discount, etc.).
  • Winner message. This is the message that will be shown to the winner of each ‘winning moment’. This text is obligatory and HTML code is accepted.
  • Image. Accompany the winner's’ message with a customized image. Recommended size: 810px wide x 320px high.
  • Configure viral content if you want winners to be able to share a customized message with their friends from the final page. Here we explain how to configure this section.

6. Save the changes and return to the general configuration page.

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7. If you want to create various instant wins with the same prize and text, use the “Copy” tool after the first winning moment for the group has been configured.


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A window will present you with various options:

  • Random/Manual. By default, the application can create as many winning moments as you require. It will time them at random intervals between the start and end dates of the promotion that you have set.
  • Number of instants to create. Signal the number of copies that you wish to make. It is not possible to create more than 100 copies at the same time. If you need more than 100 copies, use the "copy" tool several times to reach the number of copies you need.
  • Dates interval. Configure the dates when you want the prizes to be awarded.

Attention! The "copy" tool allows a maximum of 100 copies at the same time. Use it several times to reach the number of copies you need.

If, on the other hand, you would rather create copies but choose the day and time they will be rewarded, you have two options:

A) In “Copy”, choose the “Manual” tab and introduce each date in a line with the format indicated. The tool will create a prize for each date.

B) Make as many copies as you need with the “Random” option and then edit each copy to modify the instant wins to fit the date you want.

Note: If you want to offer promotional codes only to Instant winners, learn how to set it up.

How to set up the final message for non-winners?

By default, when a user completes the registration and doesn’t win any prize, a Thank you message is displayed, but you’ll have the possibility to personalize this final text with your own HTML. Take advantage of this option to write your own thank you message and encourage them to try their luck again.

In order to customize this final message, you can follow these steps:

  1. From the promotion's management page, click on "Editor".
  2. Locate the “Pages” section and locate the "Thank you” page. We explain you below all the aspects you’ll be able to customize:
  • Thank you message. You can also use it to thank participants and tell them to try again if they have more opportunities.
  • Final image. It goes with the thank you message and it will be shown to the non winners participants. 
  • Text to encourage users to share. On the left side of the first share button there is a text that you can customize. Use this to encourage your participants to share the promotion. It will be shown to all the participants: winners and no winners.
  • You can also create an extra button with an external link.
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Step 3. Advanced setup

Access the Editor> Pages> Entry Form > Options to check how users will register:

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Below we explain what each of these options consists of:

  1. Max. users: Decide if you want to close the promotion to a maximum number of participants. By default, there is no limit of users who can participate in the contest.
  2. Maximum entries per user: In this type of promotion it is normal to give more than one participation to each user. Indicate here how many participations/opportunities you wish to give each user.
  3. Enable Facebook Login: Enable the login with Facebook window so that the user can participate identifying with his Facebook user.
  4. Do you want to be mandatory for users to connect on Facebook?: Requires login with Facebook to participate. Check the form with which participants identify themselves.
  5. Enable premoderation: You can moderate your entries before they appear in the public gallery. (This option is not required in an Instant Win promotion).
  6. Notification of new entrant: Use it if you want to receive an email when a new entrant registers in this promotion.
  7. Anti-fraud options: With the aim of helping administrators organize top-quality contests, the platform contains a series of techniques and tools to help minimize the impact of participants bad practices. More information. Specifically, in an Instant Win promotion you must configure the following options:
    1. Max. entries by Browser / IP: Expand this limit based on the number of participations that you give per user. Bear in mind that more than one user from the same family or office can participate from a single IP.
    2. Frequency of participation from the same IP: Disable this restriction by deleting the number in the box or replacing it with 0 if you are planning to give several participations to users.

 

Step 4. Customize the texts and images of each page

From this moment on, you should focus on the customization of promotion texts and images, as well as on colors and font settings.


1. Configure the texts and images of each page of the promotion. To do so, go to the "Pages" section where you should focus on the following sections:

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A) Welcome

  • Change the provisional title for one that allows identify the strong points of your promotion. It’s a good idea to make this descriptive text as attractive as possible to users.
  • Configure the texts for the page and upload image to give it more dynamism.
  • In the description, change the provisional text to personalize and explain your own contest mechanism so that participants are clear about what steps they should follow to take part in the contest. You can also customize the ‘Enter’ and ‘View entries’ buttons.

B) Entry form.

  • Add the fields that you wish your participants to complete. You can also customize the text and page header image. In the Premium and White Label versions you can fill in the form with all the additional fields, dropdown menus and check boxes that you need. Find all the information about how to set up the entry form. 

C) Thank you.

  • In the section Tools> Instant Win you have already configured the message and the image that will be presented in the final page of the winners. You must customize this Thank You page with the final image and the text that will be presented to non-winners.

Note: Additionally, in promotions created with the Premium design template you have the following additional functionalities to customize the pages of the promotion:

  • Customize the name of each section and the icon that identifies it within the promotion menu. For example, you can change the default name of "Welcome" page to "Start".
  • Add new sections in the promotion menu to present additional content. This new section can be set up in two different ways:
    • New page, for example, to present and explain the prizes of the promotion.
    • External link, to drive traffic to your website or microsite.

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Learn how to customize the promotion menu in this tutorial.

Note: download the Easypromos Design Guide and you will have measurements for all the images you need to complete the promotion.

 

Step 5. Customize the design (available in Premium and White Label)

In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.

In this way, the section "Design" will be presented the following options:

  • Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template.
  • Colors: Change the colors of the texts and the action elements of the promotion.
  • Typographies: Select the font used for texts and action buttons of the promotion.
  • Buttons (only Premium template): Set the style of the promotion buttons (outlined or solid).
  • Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
  • Background: Customize the background of the promotion with an own image or a color. The background will be the same for the different pages of the promotion.
  • CSS Styles (only White Label): Use your own CSS styles to completely customize the template.

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Discover all the graphic possibilities offered by the module "Design".

 

Step 6. Introduce the terms and conditions

Introduce the terms and conditions, explaining all the aspects that concern the promotion, sweepstakes or contest. These terms and conditions will be shown via a button on the Welcome page of the promotion and from a link available via any of the promotion’s pages.

To add the terms and conditions, go to the Editor> General> Legal content, where you will find the following sections:

  • Terms and conditions.
  • Privacy Policy (only in Premium & White Label promotions).
  • Cookies Policy (only in Premium & White Label promotions).

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How to use the free tool for hosting the terms and conditions 

 

Step 7. Configure the My Networks modules and the promotion footer

The 'My networks' module enables you to totally customize the page that is presented to the user before they finalize the registration. This means you can give them the option to click ‘Like’ on your Facebook Page.The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to do this here.

To customize the My Networks module go to Editor > General > My Networks:

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You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each page of the promotion.

To enable the Footer of the promotion go to Editor > General > Footer:

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Step 8. Customize viral content

This section is very important to obtain a high level of virality for the contest. The viral content is the message that will be shown when a participant shares the promotion with friends to invite them to the promotion. You can customize the share message based on the channel through which participants wish to disseminate it when they invite friends to the promotion and obtain recruits.

To customize the viral content of the promotion go to Editor > General > Share:

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You should complete the following sections:

A) Generic:

Set up the generic contents of the promotion here:

  • Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
  • Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.


B) Recruitment.

This is the content that is proposed by default to non winners when sharing on the social networks via the final page.

 

Step 9. Restrictions to access the promotion

The application allows you to restrict the access to the promotion to limit users who can participate in it. Specifically, the platform offers you 2 forms of restriction:

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Note: The functionality to restrict the promotion by age is only available for promotions created with the Premium version and the White Label version that have been designed with the Premium design template.

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Step 10. Communicate with participants via the Emails Platform (Available with Premium and White Label)

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

This tool can be very useful in the Instant Win promotions because it permits you to configure automatic emails to contact participants with one of these objectives:

  1. Send an email to the winners depending on their prize. 
  2. Send an email with a coupon attached to all the instant winners.
  3. Send an email to all participants confirming that the promotion has ended and thanking them for their participation.

Learn how to create an email with the Platform to communicate with participants from the beginning and thus achieve greater virality.

Important! The platform has the ‘smart tags’ feature at its disposal. This enables you to configure customized emails. Use the ‘smart tag’ {{user_recruiting_url}} which, upon sending the email, will be substituted by the recruitment URL of each participant.

 

Step 11. Preview the promotion

At any time, you can check how the promotion will be displayed once you activate it in order to review the graphic part. To do this, within the same Editor of the promotion you will find the "Preview" direct button in the Editor's header:

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Step 12. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the management page of the promotion, where you can make the payment. Here you will find more information. You can find more information here.

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Step 13. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the contest, a URL is generated which will be the main promotion link. By default, this main link leads to a microsite where the promotion is presented. Also, and not exclusively, you can publish the sweepstake or promotion on the Facebook Page or embed it in your blog or website. Control where you wish to publish it via ‘Buzz’. You’ll find all the information about this step here.

 

Step 14. Disseminate the promotion

It will also be important to disseminate the promotion via various channels. Always use the main promotion link, as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

  • With the direct link to the promotion.
  • With the ‘share’ button on Facebook, Twitter and Pinterest.
  • Creating an outstanding campaign. This option implies placing your campaign in the section of Easypromos highlighted promotions. The highlighted have an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

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Step 15. Manage the promotion while it is still active

While the promotion is active you can monitor and manage the participations from the management page by clicking on the ‘View entries’ section.

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From there you will be able to:

Note: Information about participants will be available even when the promotion has finished.

 

Step 16. Check the promotion statistics

Access the ‘Statistics’ section to find out about the evolution of participants and their interaction with the application. This information will be available as soon as the first participation is made until after the promotion has finished. Learn more about the information that you have access to in this section.

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Step 17. Final sweepstake to give away the prize and publish the winners

If you want to share a final prize, you can carry out a random sweepstake to finalize the promotion and select one or more winners or finalists. This is an optional tool, without any added cost, and you can set it up after the registration period.

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