A new module has been implemented, the Account Usage Statistics, aimed at providing the administrator with an overview of all activity in their account. In this way, the account administrator will be able to obtain global statistics for all the promotions managed in their account, allowing them to measure the performance and activity of the account based on various parameters. 

In this way, the "Usage Statistics" module of the account will allow the administrator to quickly view all the activity happening in their account. Some of the data that the administrator will be able to quickly access are:

• Evolution of the total number of completed giveaways in the last 12 months across the different promotions of the account.
• The 5 promotions that have obtained the highest number of registered users.
• The 5 promotions that have obtained the highest number of completed entries.
• Distribution of completed entries by application type.
• The 5 promotions that have obtained the highest number of impressions (page views).
• The 5 promotions that have sent the highest number of emails.
• And many more!

The "Usage Statistics" module of the account incorporates statistics from the following parameters:

1. Completed Giveaways. Allows obtaining the number of completed draws across all promotions in the account. This includes any random winner selections that have concluded and generated a validity certificate. This covers draws on Facebook, Instagram, X (formerly Twitter), multi-network draws, draws from an external file, event giveaways, as well as prize draws in any type of promotion.
2. Registered Users. Allows obtaining the total number of registered users in the promotions of the account. This includes users who have registered through registration forms, as well as users registered via API or SSO.
3. Completed Entries. Allows viewing the actions taken by registered users within the participation dynamics of a promotion. An entry is considered complete when a user performs actions such as completing a game, spinning the wheel, uploading a photo in a contest, voting for a video, or submitting a purchase ticket, among others.
4. Impressions. Obtain the total number of page views of the promotions managed in the account. Internal pages such as registration pages, game viewing pages, prize pages, and more are also included.
5. Emails Sent. In case of using the email platform to automate the sending of emails and notifications, you can see the number of emails generated through the Email Platform in the different promotions of the account. 
6. OCR Scans. If automatic purchase receipt validation is enabled using OCR technology, you can see the number of OCR scans performed across all promotions of the account. 
7. reCAPTCHA Validations. If the reCAPTCHA system is enabled as a control and security measure in your promotions, you will see the number of reCAPTCHA validations performed across all promotions of the account.

In this tutorial, you will see detailed information about the account usage statistics that you can obtain as an administrator.