In promotions created in the White Label version of the platform, the administrator has the possibility to add tracking pixels in the promotion to collect user behaviour data, measure conversions, analytics, etc. For example, a common use is to insert a tracking pixel in the final page of the promotion, to measure the conversion of an advertising campaign.

To do this, from the Promotion Editor, the administrator can use the "Tracking pixels" tool, which offers centralised management of the tracking pixels that are inserted in the promotion:

Important note: It is very important to keep in mind that the tracking pixels will only be displayed if the user has accepted the analytical cookies of the promotion.

Initial considerations

Before you start configuring the Tracking Pixels tool, the following considerations should be taking into consideration:

• The tracking pixels will only be triggered if the user has accepted the analytical cookies of the promotion.
• The administrator must, in this way, enable the Cookies Policy in the promotion to be able to use the Tracking Pixels tool.
• The tool is only available in promotions created in the White Label version. 

To activate the management of cookies in the promotion, access the Editor of the promotion > General > Legal texts > Cookies Policy section:

As commented above, before being able to configure the tracking pixels of the promotion using the Tracking Pixels tool, the administrator must activate the cookie management of the promotion from the Legal Texts > Cookies Policy section. Otherwise, when accessing the Tracking Pixels tool, the administrator will see the following message on the screen:

Note: Check out the tutorial where we explain how the cookie management system works and how to manage the Cookies Policy in your promotion.

Below we explain how the Tracking pixels tool works.

Once the management of the Cookies Policy in the promotion has been enabled, you can access the Editor > General > Tracking Pixels section, where you can paste the tracking pixels that you want to implement in the promotion.

You can enter a tracking pixel in the following sections of the promotion:

1. Generic code before the HEAD tag closes: enter the javascript code that will be added before the HEAD tag is closed on all pages of the promotion.
2. Generic code before BODY tag closes: paste the javascript code that will be added before the BODY tag is closed on all pages of the promotion.
3. Code for the “Welcome” page: enter the javascript code you want to add to the promotion's Welcome page.
4. Code for the “Login and Registration” page: paste the javascript code you want to add to the promotion's Login & Registration page.
5. Code for the “Final” page: enter the javascript code you want to add to the promotion's Final page.

By default, the different Tracking Pixels entered will be triggered when the user has already accepted the analytical cookies of the promotion. Analytical cookies can be accepted either by accepting all the cookies of the promotion (accept button on the cookie notice), or by accessing the cookie manager and explicitly enabling analytical cookies.

In this case, the page will display the Tracking Pixel in the configured location. By default, it will be added before the BODY tag (except for the General Code which is displayed before closing the HEAD tag).

If the user accepts analytics cookies after rendering the page, the system will try to display the Tracking Pixel using Javascript, but depending on the pixel code entered, the Tracking Pixel might not work properly. To deal with these cases, it is recommended to enable the following option by marking the box "Reload the page when the user accepts analytical cookies":

In this case the Tracking Pixel will be triggered in the rendering phase of the page, instead of depending on the javascript that enables the code in real time.