Tutorial: How to create a Knowledge Quiz

You can use the Knowledge Quiz app to run a trivia contest, collect users' details and award prizes. If you want to set up a quiz to test users' knowledge about your company, brand, or a related subject, follow the steps outlined below:

 

 

Step 1. Create the promotion

1. Access the Easypromos Control Panel and log in with your email address and password to manage and create your promotions.

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2. Create a new promotion via the green button.

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3. You will be presented with the products available. Choose ‘Knowledge Quiz’ to create a promotion which tests your users' knowledge and educates them about your brand.

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4. As a next step, set up the following options:

  • Organizing brand. As a first step, you should select or create an organizing brand for your promotion. This organizing brand is independent of any social network and works as a folder within your Easypromos account, in order to help organize the promotions that you create.
  • Template version. Select which template you want to use to create your promotion: Premium or White Label.

Note: Compare here the features and functionalities included in each template.

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5. After clicking on "Continue" button, you'll get access to the promotion management page, where you have all the options for setting up the promotion. We outline the most important sections below:

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  1. Header. This displays the title of the promotion, the platform version (Premium or White Label), and other relevant information such as the promotion ID number of the promotion. The promotion status indicates if the quiz is a Draft, Active or Expired, as well as if it’s about to start. Once the promotion period has ended, this field will be marked in red saying: Status: Expired. You can choose what to show on an expired promotion page.
  2. Link to the promotion. Use this URL whenever you share the promotion. Learn more about sharing here. You'll also see the copy link button, which instantly copies the URL to make sharing easier.
  3. Activate Promotion. When the promotion is ready to launch, click this button to activate it. You'll be taken to the activation page, where you can review billing information and make payments.
  4. Side menu. All your promotion settings in one place.
  5. View tutorial. This tutorial guides you step by step through the creation and management of your promotion.
  6. Promotion dates controls the timezone and duration of the promotion.
    Language indicates the default language of the promotion. You can edit this if you wish.
    Localization enables you to limit participation to one or several countries. Learn more about country restriction.
  7. Next steps: Practical recommendations that will guide you in the creation and management of your campaign.
Tip: the promotion ID number (#) is a unique identifier for each promotion. Quote this number if you need to contact the Easypromos support team with any issues. This will make it easier for us to review your settings and help you out.

 

Step 2. Create the questions and answers

The platform comes with many pre-configured features, specific to the version that you have chosen (Premium or White Label). First set up the quiz with the questions that you want to ask, and then work through the advanced options to customize the platform for your needs.

1. Enter the promotion 'Editor'.

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2. Access the section Pages > Quiz, which is the place where you will create your questions and answers. As you can see, you will have 6 questions already created, so you can see the different types of questions you can configure.

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a) "Single answer" question: The participant will only be able to select one of the possible answers:

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b) Multiple answer question: The participant may select more than one answer.

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c) "Sortable answer" question: the participant must put the answers in order (using all the options or a set number of them).

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d) "Drop-down list" question: When the user places their cursor within the field, a list of possible answers is displayed.

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e) "Autocomplete list" question: When the user places their cursor within the field and starts to type, the page displays possible answers.

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f) Radio button list: All the answer options are simultaneously displayed in a list format. The participant can select the answer they want.

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In this way, the Knowledge quiz comes with these 6 sample questions already created, which are the types of questions that we recommend for a Knowledge quiz, since your intention is to evaluate the knowledge of the participants and be able to rate the answers correctly and without incident

 

3. Decide what type of question you want according to the Quiz you want to design. Once you are clear about the type of question you want, click on the pencil icon to edit the contents of the question:

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Next, we indicate the options that you must modify to create your question:

 

a) Contents of the Question:

You will see the options for editing the question, which you must complete with your own content:

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You'll find the following options:

  1. Question text: Type the question you want to ask users here.
  2. Upload Media: Decide if you want to accompany the question with an image or video.
  3. Position: If you upload an image for the question, choose between a horizontal or vertical display.
  4. Answers: Click on the pencil icon to rename each answer. Click on the "Add answers" button if you need to add more, use the copy response option to duplicate the answers or use the trash can icon if you need to delete answers.

 

b) Advanced options

Here you will find the options to set up your question:

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  • Feedback message text: You can present an informative text with the correct answer after users answer the question. You can customize different feedback messages for correct and incorrect answers.
  • Container columns: It will allow you to indicate how many answers you want to show per row.
  • Question type: In case you need to modify the type of question you have initially created.
  • Hide Continue button: Check this option if you want the user to move to the next question by just clicking on the answer buttons. By default, the Continue button is displayed in closed answers to allow users to move forward to the next questions of the quiz.
  • Allow users to change their answer.

In case of a "Multiple-answer" question, you'll find the additional options:

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  • Minimum/Maximum of answers: It indicates the minimum and maximum number of answers that users can select.
  • Select the scoring system: It will allow you to choose between:
    • Give the points for each correct answer selected: for each answer that is correct the user will be awarded the number of points indicated for that particular answer.
    • Give one single point if all the correct answers are selected: The question will only be considered to have been answered correctly if all the answers are correct. In this case, the user.

Note: Check the scoring system tutorial for more information.

 

4. If you wish, you can also create a new question and configure it to your liking. To do this, click on the "New question" button:

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Next, the following window will appear to guide you in the creation. Choose the type of question that suits you according to what you think:

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Tip! In a Knowledge Quiz where users have to guess the correct answer, we recommend choosing "Single Answer". This creates a multiple-choice question.

 

Step 3. Give a score to each question and create the final messages

Once you have created the Knowledge Quiz, it's time to score the questions. You must indicate the correct answer to each question and assign a number of points, so that the application can calculate participants' scores. Learn how to score questions with this tutorial.

Example: For the elaboration of this tutorial a fictional Knowledge quiz has been used that asks a series of questions related to Christmas, with the aim of evaluating the knowledge that users have about Christmas holidays.

 

Practical example

The following question "Which country does the tradition of the Christmas tree come from?" presents three possible answers:

a) Finland

b) Germany

c) England 

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You should punctuate the correct answer to the question with "1" point:

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Customize feedback for Knowledge Quiz results

You can create a variety of final messages for the same quiz. This lets you give customized feedback to individual users, based on their quiz scores. Learn how to customize these messages.

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Customize viral content for quiz results

You can also customize viral content based on users' quiz scores. Then they can share the quiz results and feedback with their friends. Learn how to set up viral content here.

 

Step 4. Enable the Knowledge Quiz Summary page

The Knowledge Quiz Summary page shows users a summary of their answers to each question. The page is displayed after answering the last question of the questionnaire, and just before accessing the registration form. You can choose to allow users to repeat the quiz, if their score is not high enough to access the registration form.

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Learn how to enable and customize the Knowledge Quiz Summary Page.

 

Step 5. Customize the text and images for each page

You can edit the text and images on each page of the promotion:

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A) Welcome

  • Change the default title "QUIZ: [HOW MUCH DO YOU KNOW ABOUT...?]" for one that highlights the strong points of your promotion. Make this text as attractive as possible to users. 
  • Format the text and upload an image to make it more dynamic.
  • In the description, change the provisional text for something with a more personal touch. Explain how the contest works, so that participants are clear about what steps they should follow to take part. You can also customize the "Begin the quiz" button.

B) Entry form.

  • Add the fields that you wish your participants to complete. You can add all the additional fields, dropdown menus and check boxes that you need. You can also customize the text and page header image. Learn how to customize the entry form. 

C) Thank you.

Customize this page with a final image and a thank you text. You can also create an extra button with a link to an external site of your choice.

  • Text to encourage users to share. To the left of the first share button, there is a text which you can customize. Use this to encourage your participants to share the contest.
  • Thank you message. Thank participants and tell them when the winner will be announced.
  • Use the final image to add a personal touch, remind participants what the prize is, and encourage them to share the quiz with their friends.

D) Advanced options.

In addition, you have the following additional features to customize the promotion pages:

  • Customize the name of each section and its icon in the promotion menu. For example, you can change the default name of "Welcome" page to "Start", with an icon to match.
  • Add new sections to the promotion menu. New sections can be set up in two different ways:
    • New page, for example, to present and explain the prizes of the promotion.
    • External link, for example, to drive traffic to your website or microsite.

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Learn how to customize the promotion menu in this tutorial.

 

Step 6. Customize the design

In the Design menu, you can completely customize the look and feel of the promotion for your brand or product.

You can edit the following settings:

  • Colors: Change the colors of the text and action elements, such as buttons.
  • Typographies: Select the font used for text and action elements.
  • Buttons: Set the style of the buttons to outlined or solid.
  • Container: Completely customize the container by setting the style, opacity, height or position.
  • Background: Customize the background of the promotion with your own image or choice of color. The background will be the same for each page of the promotion.
  • CSS Styles (White Label only): Use your own CSS styles to completely customize the template.

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Note: Discover all the graphic possibilities of the Design module here.

 

Step 7. Insert legal texts

In this section you can upload legal texts to display them in the promotion. Specifically you can upload the terms and conditions to explain all aspects of the promotion, contest or sweepstakes. Additionally you can also upload your privacy policy to explain how and for what purpose you will treat the data of the users that register in the promotion. It's also possible to upload your own Cookies policy.


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To insert terms and conditions, go to Editor > General > Legal content, where you will find the following sections:

  • Terms and conditions
  • Privacy Policy
  • Cookies Policy

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Note: Check here how to set up the consent of the legal texts of the promotion.

 

Step 8. Configure My Networks and the promotion footer

The "My Networks" module enables you to totally customize the page which users see before they confirm their registration. You can encourage them to click ‘Like’ on your Facebook Page. My Networks can be customized for Facebook pages, as well as Twitter, Instagram and Youtube accounts. Learn how to do this here.

To customize My Networks, go to Editor > General > My Networks:

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The Footer is a banner, presented at the base of each page of the promotion. You can customize the text, or deactivate it if it doesn't interest you.

To enable the promotion footer, go to Editor > General > Footer where you'll see the following options:

  • "Created by" field which will allow you to customize the name of the brand or company organizing the promotion.
  • Decide what elements you want to show in the promotion foot.

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Step 9. Customize viral content

This section is very important if you want your Quiz to go viral. The viral content is the message displayed when a participant shares the promotion with friends, or invites them to take part in the promotion. You can customize the share message for the different social media channels which your followers use.

Note: By default, when creating the Quiz, viral messages are completed with predefined texts that can help you get an idea of ​​how you should write viral messages based on each channel.

To customize viral content, go to Editor > General > Share:

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You should complete the following sections:

A) Generic:

  • Viral image: This is the image which will accompany the shared text. To optimize for social networks, we recommend dimensions of 1200px by 630px. The same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be displayed when participants share.
  • Generic content: This is the viral text that will be displayed when participants use the share buttons on the main page or the registration form. Learn how to edit this text.

B) Recruitment.

This is the content that will be displayed when participants use the share buttons on the final page. Learn how to customize this content.

 

Step 10. Advanced Settings

Check the settings in Pages > Form > Options to review the following options:

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Let's look at those options in more detail:

  • Max. users: Decide if you want to limit the promotion to a maximum number of participants. By default, there is no limit on participants.
  • Maximum entries per user: by default, participants can only enter the contest once. You cannot edit this option for quiz contests.
  • Enable premoderation: You can moderate competition entries before they appear in a public gallery. This option does not apply to quiz contests.
  • Notification of new entrant: Enable this option if you want to receive an email whenever a new participant registers.
  • Disable autofocus in first form field. By default, the “Name” field in the entry form has the autofocus activated so that the participants can begin to write without having to click on the field first when the page loads. This option allows to disable this effect to avoid that the autofocus scrolls down the page, which is useful in promotions that have a big header image.
  • Anonymous registration: Disable this form if you prefer not to ask participants for personal data. This also makes the quiz quicker to navigate. More information here.
  • Anti-fraud options: With the aim of helping administrators organize top-quality contests, Easypromos has developed a series of techniques and tools to minimize bad practices. Read more about anti-fraud tools here.

Then go to Editor> Pages> Form> Social Login. From here you can enable identification with Facebook and Instagram as a way to identify users and decide if you want it to be mandatory for the user to identify with one of these two social networks to participate.

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Step 11. Set entry restrictions

  • Restriction by country: You can limit the promotion to a specific country or countries. In this way, only users who connect from the selected country or countries will see the promotion. Learn how to enable country restriction here.

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Step 12. Communicate with participants via the email platform

If you need to communicate with participants during and after the promotion, you can use this feature to create, customize and send emails.

To help you in the configuration of these emails, when creating the promotion the platform will have created an email for you to thank users their participation. The email is pre-configured with the appropriate filter to be sent to all participants after answering the Quiz and filling out the entry form. Even so, before activating the promotion, you must make sure to take the following actions:

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1. Edit the content of the email. You must edit and complete the following email fields:

  • From nameWrite the name of the company or brand responsible the message.
  • Reply to: if users reply directly to the email, this address will receive the reply.
  • Subject: this subject line will appear in recipients' inboxes.
  • Body: write the main text of the email. Use content and smart tags to personalize the content for each user.

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Important! The email platform has the ‘smart tags’ feature at its disposal. This helps you to customize emails for individual participants. Use the ‘smart tag’ {{user_recruiting_url}} which will be substituted by the unique recruitment URL for each participant.

2. Activate the sending of the email. Once you have the email configured and ready, click on the switch button to activate the sending of this email. While the email is not activated, it will not be sent to the participants.

 

In addition, you can use the email platform to address the participants of the promotion with any of these objectives:

Learn how to create an email with the platform, communicate with participants from the beginning of the promotion, and increase your promotion's viral reach.

 

Step 13. Publish the winners page (optional)

You can display the prizes that you are going to award on a public page, both before and during the promotion. The same page will show the winners of each prize, once there are winners.

You can decide if you want to publish the prizes page from the beginning of the promotion, or wait until the winners have been selected. To customize and publish the winners page, go to Editor > Pages > Winners.

Check out the Prize Management tutorial to learn about your options.

 

Step 14. Preview the promotion

You can preview how the promotion will be displayed once it's active. You'll find the "Preview" button in the header of the Editor, on the right-hand side:

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Please keep in mind that the Preview is just to show what the promotion will look like. It is not a functional test. That’s why you can click through the pages without filling in your data, for example. To test the functionality of the promotion, you will have to activate it, and use password protection to try it out privately. Learn how to do that here.

 

Step 15. Activate the promotion

Once you have set up and previewed the promotion, you can activate it from the main management page. You can also view billing information and make payments from this page. More information here.

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Step 16. Publish the promotion

Although your promotion is now active, you still need to take the final step: publishing it. When you created your quiz, a microsite with a unique URL was generated to display the promotion. This URL is the main link to the promotion. By default, it leads to the welcome page of the microsite, but you can change this. You can also, and not exclusively, publish the promotion on a Facebook Page or embed it in your blog or website. You can control where you wish to publish the promotion via "Buzz". Learn about publishing your promotion here.

 

Step 17. Share the promotion

It's important to share the promotion on as many different channels as possible. Always use the main promotion linkas it’s uniquely compatible with all devices.

You can share the promotion via the following methods:

  • With the direct link to the promotion.
  • With the ‘share’ button on Facebook, Twitter and Pinterest.
  • Use Facebook Ads to give more visibility to the promotion. One of the most effective ways to improve the visibility of the promotion is through the Facebook advertising service, which will allow you to create an advertisement to promote the contest and generate traffic to the promotion. To do this, you must access the Facebook advertisers page and create an advertisement to promote the contest.
  • By making your promotion a Featured promotion. This option adds your campaign to the list of Easypromos highlighted promotions. There is an additional cost for Featuring a promotion, calculated per day of the campaign. If you’d like to Feature a campaign, consult this tutorial.

We also recommend these articles:

 

Step 18. Manage the active promotion

While the promotion is active, you can monitor and manage entries from the management page by clicking on "Participants" in the left-hand menu. You can also access the list of entries via the "Statistics" section:

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In the "Participants" section, you can view information about all participants and download it to an Excel file.

Note: Information about participants will be available even after the promotion has finished.

 

Step 19. View promotion statistics

Access the "Statistics" section to find out about participants and how they interact with the application.

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This information will be available as soon as the first participant registers, and it remains on your account after the promotion has finished. Learn more about the information available in Statistics.

 

Step 20. Manage prizes and publish the winners

When the participation period of the promotion ends, you can use the prize management system to create and award prizes. You can assign prizes to participants randomly or manually.

  • Randomly: You can run one or more prize draws among all participants, or a segment of participants, and obtain a certificate of validity with the results.
  • Manually: You can assign one or more prizes manually. This is useful in contests based on votes or a skills test. We also recommend this option when the winners are selected by a jury, notary public, or the organizing brand.

Learn how to create prizes and select winners in the Prize Management tutorial.

 

Start the winner selection process from the "Winners" menu:

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Step 21. Finishing up the promotion 

The end of a promotion is controlled by the dates set up in the promotion Editor. When the "End of publication date" is passed, the promotion status changes from active to expired. By default, the promotion is unpublished and is no longer visible. If users try to access the promotion URL, a screen with the message "promotion expired" is displayed.
 
As administrator of the contest, you can choose to edit the content of this "promotion expired" screen. You could republish the promotion so that it is visible again, show the winners of the promotion, or keep the contest gallery on display.
 
Learn more about your options for expired promotions.
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