The "Multi-Network Giveaway" app lets you create a giveaway based on comments, from multiple posts, on multiple social networks. For example, you can run one giveaway for Facebook and Instagram users simultaneously, and choose a single winner.

What you should know before starting

• When you run a Multi-Network Giveaway, your first step should be to announce the campaign on your social media, and encourage followers to participate. Once the participation period is over, you can access your Easypromos Control Panel and create a Multi-Network Giveaway. The platform will import all the social media posts that you want to include in the giveaway. Finally, it will select and publish a winner from among the users who commented on your posts.
• The Multi-Network Giveaway application is currently only available to customers with an active Basic PRO plan or higher.
• It can be used to collect the following types of social media posts into one competition:
  • Facebook comments. 
  • Instagram comments. Also available for posts shared using Reels (Content shared via Stories is not supported).

This tutorial describes the process of collecting posts and selecting a winner from multiple social networks.

Note: We recommend that you take the step of importing the comments from a laptop computer instead of a mobile device.

Contents

Follow this step by step guide to set up and run your Multi-Network Giveaway:

• Multi-Network Giveaway video tutorial

• Step 1. Access the Control Panel

• Step 2. Import posts to include in the giveaway

  • 2.1. Importing Instagram posts

  • 2.2. Importing collaborator or influencer Instagram posts

  • 2.3. Importing promoted Instagram posts

  • 2.4. Importing Facebook posts

• Step 3. Review the list of imported comments 

• Step 4. Apply exclusion rules

• Step 5. Define the number of winners and alternates

• Step 6. Carry out a test and run the giveaway

• Step 7. Prepare to publish the winners

• Step 8. Manage winners and alternates

Watch a Multi-Network Giveaway video tutorial

You can review all the steps in the following video tutorial:

Step 1. Access the control panel

Access the Easypromos Control Panel from this link. If you're not an Easypromos user, create an account and sign in to the control panel to create and manage your promotions.

Step 2. Import posts to include in the giveaway

So you've announced a Multi-Network giveaway across your social networks, and your followers have had plenty of time to take part. The next important step is to select which posts to include in the giveaway, network by network. A winner will be selected from among all the commenters on all the imported posts.

1. Click on the "Create new promotion" button to start setting up your giveaway:

2. Select "Multi-Network Giveaway":

3. You’ll see the giveaway set-up screen. As a first step, you should select or create an organizing brand for your giveaway. This organizing brand is independent of any social network and works as a folder within your Easypromos account, in order to help organize the promotions that you create.

4. Follow the steps below to import the posts that will be included in your giveaway.

2.1. Importing Instagram posts

To import Instagram posts, click on the Instagram button to select and import the post published on your Instagram account.

When you click, a pop-up window will open with the connected accounts manager, where you can connect a new account or select an account you have previously connected.

Once the Instagram account has been connected, the next step is to select the giveaway post(s) in order to import all the comments.

Note: If needed, you can select multiple posts from the list in order to import comments from several publications as giveaway finalists. You can combine up to a maximum of 25 posts within the same giveaway.

2.2. Importing collaborator or influencer Instagram posts

If you have organized a giveaway in collaboration with another Instagram account or are running an influencer campaign, the “Multi-network Giveaway” application includes an invitation system that allows you to create an invitation to send to the external Instagram account.

By accepting the invitation, the collaborator account will need to log in to Instagram, select the post they want to authorize for the giveaway, and define how long the organizer will be able to access it.

Check the following video tutorial where we explain all the steps in detail.

2.3. Importing promoted Instagram posts

Currently, when an Instagram post is promoted through Meta Ads, Instagram creates a new separate post with its own identifier and its own interactions. This means there are two different posts: the original organic post and the promoted post.

To import all comments participating in the giveaway, it is necessary to add and import both posts separately.

To do this, the “Multi-network Giveaway” application allows you to add the promoted post to the giveaway. In addition, if the advertising account is managed by an agency, the giveaway organizer can easily share the tool so the agency can retrieve the promoted post ID and provide it to them.

Check the following video tutorial where we show all the steps in detail.

2.4. Importing Facebook posts

If you need to add a Facebook post, click on the “Facebook” button to log in with the Facebook profile you use to manage the Page:

Next, select the Page from which you want to choose the post:

Finally, select the giveaway post(s):

On the right, we can check which posts have been selected. When we have got all the posts we want, we click "Continue":

By clicking the “Continue” button, the system will start importing the comments from the selected posts.

Important note! You can only import comments once. You cannot import more comments later. So make sure you don't open up the Easypromos platform until you are ready to choose the final winners of the giveaway!

Step 3. Review the list of imported comments 

Once the giveaway post(s) have been imported, you can review the list of imported comments. To do so, click "View", which will open a pop-up window displaying all the imported comments.

In this pop-up, you'll find the following management options:

1. Export the list of comments as a .CSV file.
2. View detailed information about each imported comment, including:
   • The user's Instagram username, along with the social network on which the comment was posted.
   • The date and time the comment was posted.
   • The comment text.
   • The number of unique mentions included in the comment, if any were detected.
3. Exclude a specific user from the giveaway.
4. Add a user to the blacklist.

Step 4. Review the list of finalists and apply exclusions

In this section, you'll find the different filtering and user exclusion tools available to determine which users will be included in the giveaway.

The Multi-Network Giveaway app allows you to exclude users from the list of finalists using the following options:

• Exclude users with more than one hashtag. This option is available when the system detects hashtags in the imported comments. It can be used together with the hashtag detection tool, which allows you to limit the giveaway to users who have used a specific hashtag.
• Minimum number of commented posts. This option allows you to filter users based on the number of giveaway posts they have commented on. Note: This option is only available when all the posts included in the giveaway belong to the same social network.
• Exclude users on the blacklist. You can add users who engage in fraudulent or unwanted behavior to your blacklist and exclude them from any giveaway with a single click, without having to search for them individually each time. Your blacklist is permanently associated with your Easypromos administrator account. Learn more.
• Exclude previous winners. If you want to prevent the same user from winning more than one giveaway, you can enable this option. Learn more.
• Required number of mentions in comments. This option lets you require users to include one or more mentions in their comments. Users who do not include the required number of mentions will be excluded from the giveaway (up to a maximum of 5 mentions). Note: This option is only available when the giveaway includes Instagram posts only. If any Facebook posts are included, this option will not be available.

Step 5. Define the number of winners and alternates

Next, indicate how many winners and alternate winners you need. We recommend always choosing alternates, in case you cannot contact the winners or they have to be disqualified.

Do you want to give away different prizes?

With the option "Customize the prizes" you can create all the prizes you want to give away, and for each prize, you can define the number of winners you want to obtain. For example, you can have a first prize to give away some movie tickets with 2 winners, and a second prize of tickets for a concert with 2 other winners. Being two different prizes, this option will allow you to manage the number of winners you want to obtain for each type of prize, and at the time of publishing the winners, these will also be presented separately.

To manage the different prizes of your draw, click on "Customize the prizes". A pop-up will open where you can define the name and number of winners of each of the prizes:

Click 'Continue' and you'll be taken to the Test Page. From here, you can carry out a test to see how the giveaway will work and how the winners will be announced.

Step 6. Carry out a test and run the giveaway

Before you run the random giveaway, you have the option of carrying out tests to see how the tool works.

Once you feel ready to choose a real winner, click "Ready! Pick the winners". The system will choose a winner, randomly and automatically.

Finally, a window will open with a summary of the configuration of your giveaway, which you must confirm in order to continue with the process. In addition, you have the possibility to activate the option "View the random draw as an animated presentation", which will allow you to visualise the process of selection of winners and alternates in the form of an animated presentation, more visual and graphic. See examples.

Step 7. Prepare to publish the winners

Congratulations! The giveaway has been carried out. The results will be displayed on your main giveaway page. Now you can think about announcing the winners publicly and awarding the prizes.

A. "Winners and Alternates" section:

Here you'll see the list of winners and alternates. From this section you will also be able to do the following actions:

• Send a notification to the winner by clicking on the envelope icon. This option allows you to send a response to the comment of the user that has been selected to inform the user that he is the winner of the giveaway.

• Manage the winners to change them if necessary. If for any reason the user who has been the winner cannot receive the prize, by clicking on the "Manage" button you can make a substitution for one of the alternates.

Click on "View" to see a list of participants in the promotion. The list includes the comment made by each participant, and which social network they used. You can "Export" the list of participants, and their data, in Excel / CSV format:

You can also check the Giveaway Statistics once it's completed. Click here to learn more about all the giveaway statistics you can obtain.

B. "Publication of winners" Section:

When you run the giveaway, Easypromos automatically generates two important web pages for you:

• Certificate of Validity. The Certificate of Validity confirms that the giveaway has been run once only, and completely at random. This certificate identifies the giveaway and it can't be modified. Share the URL to demonstrate that your giveaway was run fairly and transparently.
• Winners Page. This is a microsite where the names of the winners and alternates are displayed. Simply share this URL to announce the results. You can customize this page to match your branding and promotion aims.
• Show mode. This option allows you to present the results of a giveaway in an animated format to show the winners in a more fun way and add a point of surprise and fun to your draws. This option is only available with the Basic PRO plan or higher. More information.

Click on "Edit" to customize the Winners Page:

These are the elements that you can customize:

C. "Claim your prize" section:

Set up this section to enable winners to confirm their details and claim their prize. Users simply visit the Winners Page to securely enter their details and accept their prize.

D. "What's next" section:

This section offers tools to share the Winners Page on social media. You can also send direct notifications to winners.

Step 8. Manage winners and alternates

From the 'Winners and alternates' section you can:

• See whether winners have claimed their prize, and review the details they've provided.
• Manage the prizewinners and change them if necessary.
• Download all the information provided by prizewinners as an Excel/CSV file.