Tutorial: How to create a Video Contest

In this post we explain the steps and options involved in setting up a video contest with Easypromos. These types of promotions are available in the Premium and White Label versions. Follow the steps outlined below:

• Step 1. Create the promotion

• Step 2. Personalize the texts and images of each page

• Step 3. Customize the design

• Step 4. Introduce the legal bases

• Step 5. Configure the My Networks module and the promotion footer

• Step 6. Customize viral content

• Step 7. Check the advanced configurations

• Step 8. Communicate with participants via the emails platform

• Step 9. Preview the promotion

• Step 10. Activate the promotion

• Step 11. Publish the promotion

• Step 12. Disseminate the promotion

• Step 13. Manage the promotion while it is still active

• Step 14. Access the statistics

• Step 15. Use the tool to carry out a random sweepstake

 

STEP 1. Create the promotion

1. Access the Easypromos Control Panel via this link: http://admin.easypromosapp.com. Log in with your Facebook profile and enter your control panel to manage and create your promotions.

 

2. Create a new promotion via the ‘Create new promotion’ button.

 

3. You will be presented with the products available. Choose ‘Video contest’ to create a promotion that let users submit their videos and display them in a public gallery.

 

4.Go on to step 2 and choose the platform version to use (Premium or White Label).

5. Your promotion is already created! In the background, you can see the promotion management page. A pop-up window will ask you some extra information in order to help you with pre-settings. If you are not interested, you can skip this step.

• Language by default: Option for selecting the language by default in which you wish to display the promotion content.

• Country. You'll be able to limit participation to one or several particular countries, and only those users who have an IP address corresponding to these countries will be able to register Find more information about country filters.
• Do you want to link this promotion to a Facebook page (optional): Choose the Facebook page where you wish to link the promotion. It allows the platform to preconfigure some aspects of your promotion in order to make editing and managing it easier.

6. Now you find yourself in the promotion management page, where you have all the options for configuring the promotion. Below we outline all the most relevant sections:

1. Header. You will find the title of the promotion, the version and other relevant information such as the ID number of the promotion, which unequivocally identifies each promotion. Present this number to the Easypromos technical team if you have any issues with, or doubts about, the promotion. This will make it easier for them to review your settings.

2. Link to the promotion. This is the URL that you should use in all the promotion sharing actions that you wish to carry out. More information here.

3. Copy link button. Here you'll be able to automatically copy the link to disseminate the promotion.

4. Side menu. Here you will find all the configuration options of the promotion.

5. Statistics menu. Here you'll find all the general statistics of your contest. It indicates the total users, total votes, emails sent to participants, total page views, general view of visits received, total share button clicks and number of followers gained.

6. Management of dates. Modify the promotion dates from this module.

7. Promotion status. It indicates the status of the promotion: Draft, Active or expired, as well as it is ready to start.

8. Visibility module. Here you'll find the main options to give your promotion more visibility: Publish the promotion as a Facebook tab, appear in the public list of Easypromos promotions and click button to share the promotion.

9. Localization. Select the promotion language by default. You'll also be able to link the promotion to a dictionary you have created with your own texts and translations. In addition, you'll be able to limit participation to one or several particular countries from here. By default the promotion will be visible in all countries. If you want to restrict it only to certain countries, click on ‘Edit’ and enter the names of the countries you wish to include (available in Premium and White Label).

STEP 2. Customize the texts and images of each page

The platform comes configured with many features that are pre-set based on the application that you have chosen.

From this moment on, you should focus on the customization of promotion texts and images, as well as on colors and font settings.

1. Enter the promotion 'Editor'.

2. Configure the texts and images of each page of the promotion:

A) Welcome

• Change the provisional title for one that allows identify the strong points of your promotion. It’s a good idea to make this descriptive text as attractive as possible to users.
• Configure the texts for the page and upload an image to give it more dynamism.
• In the description, change the provisional text to personalize and explain your own contest mechanism so that participants are clear about what steps they should follow to take part in the contest. You can also customize the ‘Enter’ and ‘View entries’ buttons.

B) Entry form.

On this section, you must set up the registration form that participants will complete to enter the contest.

1. You can also customize the text and the header image from "Options".
2. Add the fields that you wish your participants to complete. You can request email, telephone, date of birth, gender, city and country. You can also add all the additional fields, dropdown menus and check boxes that you need. Find all the information about how to set up the entry form.
3. Media field. By selecting “video contest” app, this field is set up and used to ask for a video to participants. By default, these users can link a Youtube or Vimeo url to this field. Change this field label if you want to customize it with your own words.

Important: By default, the Video Contest allows the user to participate with videos previously hosted on Youtube and Vimeo, by simply inserting in the Media field of the registration form the URL of the video hosted on these two platforms.

If you want to allow participants to upload a video file directly, from your mobile or computer, you must enable the "Video Hosting Extension", which has an additional cost of $99 (price per contest), which will be added to the activation cost of the competition.

Click on the "Enable" button:

 

2. A pop-up window will open, confirm that you want to enable the extension:

3. The extension will be enabled and the cost of the same will be added in the purchase summary page:

Enabling the extension, the platform will suggest you to connect a Dropbox account in order to keep the videos by your own in a easy and comfortable way. If you connect Dropbox, videos will be automatically stored in your account, and you will find them in a folder named Easypromos and followed by the promotion ID number, so you can easily identify it.
Learn how to enable Dropbox integration and its options.

You will be able to set up advanced options like:

• You can let users participate with a photo or a video.
• Allow that uploading a photo or video is optional.
• Tutorial: How to integrate Dropbox in order to download original images and videos from your contest

4. If you want to enable a field to add a caption about the video or more information, you can add the "Comments field". Participants will be able to write up to 65.000 characters and you can limit its length with "Maximum characters allowed" option.

C) Thank you.

Customize it with a final image and a thank you text. You can also create an extra button with an external link.

• Text to encourage users to share. On the left side of the first share button there is a text that you can customize. Use this to encourage your participants to share the contest.
• Thank you message. You can also use it to thank participants and tell them when the winner will be announced.
• Use the final image to give a more personalized aspect to the sweepstake, reminding participants what the prize is and encouraging them to share the sweepstake.

D) Gallery.

Set up how the public gallery with all the participants' photos will be displayed. In this section you should focus on the following option tabs:

1. Contents: From here you can upload a header image to give the gallery a more corporate touch and add an introduction message (option only available with the Premium design template).
2. Layout: By default the contest comes with the tiled gallery layout, which allows you to present more than one picture on the same line, making a visually attractive collage. In this section you will find the following configuration options:

• Decide if you want to use the Tiled gallery or the Vertical gallery.
• Adjust the gallery to your liking. Find out how here.

3. Votes: Access this tab if you want to enable the voting system so that texts can be voted.

By default, Video Contests come with the voting system enabled. In this section, you’ll be able to set up what type of voting system you wish to have in your contest. You’ll also be able to disable the voting system from here.

 

Note: download the Easypromos Design Guide to check the size of all the images needed to create the promotion.

 

STEP 3. Customize the design

In the Design menu you can customize the look & feel of your promotion completely to adapt it to your brand or product.
In this way, the "Design" section will be presented the following options:

• Template: Decide which design template you want to use to customize the promotion: the Basic design template, or the Premium design template.
• Colors: Change the colors of the texts and the action elements of the promotion.
• Typographies: Select the font used for texts and action buttons of the promotion.
• Buttons: Set the style of the promotion buttons (outlined or solid).
• Container (only Premium template): Completely customize the container by setting the style, opacity, height or position.
• Background: Customize the background of the promotion with an own image or a color. The background will be the same for the different pages of the promotion.
• CSS Styles (only White Label): Use your own CSS styles to completely customize the template.

• Discover all the graphic possibilities offered by the module "Design".

STEP 4. Introduce the Terms and Conditions

Introduce the terms and conditions, explaining all the aspects that concern the contest. These terms and conditions will be shown via a button on the main page of the promotion and from a link available via any of the promotion’s pages.

To add the terms and conditions, go to the Editor> General> Legal content, where you will find the following sections:

• Terms and conditions.
• Privacy Policy.  (only in Premium & White Label promotions).
• Cookies Policy.  (only in Premium & White Label promotions).

• How to use the free tool for hosting the terms and conditions

STEP 5. Configure the My Networks modules and the promotion footer

The 'My networks' module enables you to totally customize the page that is presented to the user before they finalize the registration. This means you can give them the option to click ‘Like’ on your Facebook Page. The My Networks module can be customized with Facebook pages, as well as with Twitter, Instagram and Youtube accounts. Learn how to do this here.

To customize the My Networks module go to Editor > General > My Networks:

You can also customize the text at the foot of the promotion, or deactivate this if it doesn’t interest you. This is a banner, presented at the foot of each page of the promotion.

To enable the Footer of the promotion go to Editor > General > Footer:

STEP 6. Customize viral content

This section is very important to obtain a high level of virality for the contest. The viral content is the message that will be shown when a participant shares the promotion with friends to invite them to the promotion.

To customize the viral content of the promotion go to Editor > General > Share:

You can customize the share message based on the channel through which participants wish to disseminate and share it. On a video contest, we recommend to fill in the next sections:

A) Generic content.

Set up the generic contents of the promotion here:

• Viral image: This is the image that will accompany the text to be shared. To make it optimal for the social networks, we suggest a measurement of 1200px wide by 630px high. This same image will be shared via Facebook, Pinterest and Google+. If you don’t upload a specific image for this section, the main promotion image will be disseminated when a participant shares the promotion.
• Generic content: This is the viral text that will be disseminated across the social networks when the participant shares the promotion via the share button on the main page, the registration form or the header of the participations gallery. Learn how to configure this.

B) Participation.

This viral message will be shared by default when the participant share the promotion via the share buttons of the thank you page.

STEP 7. Check the advanced settings

Editor > Pages> Entry Form > Options: here you can check how users will register:

For a Video Contest, we recommend setting up the following options:

• Max. users: Decide if you want to close the promotion to a maximum number of participants. By default, there is no limit of users who can participate in the contest.
• Maximum entries per user: You can decide how many times a user can take part. For example, if you would like to allow participants to submit more than one video.
• Enable Facebook Login: Enable the login with Facebook window so that the user can participate identifying with his Facebook user.
• Do you want to be mandatory for users to connect on Facebook?: Requires login with Facebook to participate. Check the form with which participants identify themselves.
• Enable premoderation: You can moderate your entries before they appear in the public gallery.
• Notification of new entrant: Use it if you want to receive an email when a new entrant registers in this promotion.
• Anti-fraud options: With the aim of helping administrators organize top-quality contests, the platform contains a series of techniques and tools to help minimize the impact of participants bad practices. Consult the adjustable options.

2. Editor > Pages > Gallery > Options. Here you have the following options available (Premium and White Label only):

• Anonymous participations. Activate this if you don’t want the name and profile of the user to be displayed next to the gallery image.
• Allow comments on participations. You can enable comments on the participations so that a user, friend, or acquaintance can comment on the individual participation of the users who have registered to the promotion.

STEP 8. Communicate with participants via the Emails Platform

If you need to communicate with participants during and after the promotion, you can use this section to create, customize and send emails.

This tool can be very useful in the video contest because it permits you to configure automatic emails to contact participants with one of these objectives

1. To thank participants for registering and inform them when the contest will be held and when the result will be made known.
2. Remember the number of votes that a participant must reach to be a finalist.
3. Send an email to the contest winners.
4. Send an email to all participants confirming that the promotion has ended and thanking them for their participation.

Learn how to create an email with the Platform to communicate with participants from the beginning and thus achieve greater virality.

Important! The platform has the ‘smart tags’ feature at its disposal. This enables you to configure customized emails. Use the ‘smart tag’ {{user_voteme_url}} which, upon sending the email, will be substituted by the participation URL of each participant.

STEP 9. Preview the promotion

At any time, you can see from this section how the promotion will be displayed. Please bear in mind that the preview is not functional; this means that it will let you turn the page even though you haven’t filled in the fields. The best method for testing the functionality of the contest is to activate the promotion but protect it and carry out tests in a closed group. Here we explain how.  

STEP 10. Activate the promotion

Once you have configured all aspects of the promotion, you can activate it from the promotion management page. This is where you will be asked to pay for it. You can find more information here.

STEP 11. Publish the promotion

Although your promotion is now active, you still need to take the last step: publishing it. On creating the contest, a URL is generated which will be the main promotion link. By default, this main link leads to a microsite where the promotion is presented. Also, and not exclusively, you can publish the video contest on the Facebook Page or embed it in your blog or website. Control where you wish to publish it via ‘Publish’. You’ll find all the information about this step here.

STEP 12. Disseminate the promotion

It will also be important to disseminate the promotion via various channels. Always use the main promotion link, as it’s the only one compatible with all types of devices.

You can share the promotion via the following methods:

• With the direct link to the promotion.
• With the ‘share’ button on Facebook, Twitter and Pinterest.
• Creating an outstanding campaign. This option implies placing your campaign in the section of Easypromos highlighted promotions. The highlighted have an additional cost to the price of activating the campaign, and this price is per day of the campaign. If you’d like to create a highlighted campaign, consult this tutorial.

We also recommend this article with 14 basic steps for disseminating and highlighting your campaign on your Facebook Page.

STEP 13. Manage the promotion while it is still active

While the promotion is active you can monitor and manage the participations from the management page by clicking on the ‘View entries’ section.

From there you will be able to:

• See information on all the participants and download it to an Excel.

Note: Information about participants will be available even when the promotion has finished.

STEP 14. Check the promotion statistics

Access the ‘Statistics’ section to find out about the evolution of participants and their interaction with the application. This information will be available as soon as the first participation is made until after the promotion has finished. Learn more about the information that you have access to in this section.

STEP 15. Final sweepstake to give away the prize and publish the winners

Once the registration period has finished, the ‘Winners’ tool will be enabled; with this you can carry out a random sweepstake to finalize the promotion and select one or more winners or finalists. This is an optional tool, without any added cost, and you can set it up after the registration period.

• This tutorial will show you step by step how the Easypromos Sweepstakes Tool works and how to do multi-sweepstakes.
• Learn how to publish the winners on a page inside the promotion.
• Use the Emails Platform to communicate with all the participants and thank them for taking part in the contest, or with the winners to inform them of their success.