How does a promotion work? How is the experience for the users who will participate? What editing and configuration features are available to administrators to create their campaigns? If you are new to Easypromos, in this article you will find different resources that will allow you to familiarize yourself with how the platform works, so that you can start working on your first promotion.
The present tutorial is structured in the 4 steps in which the creation of a promotion is divided, and for each of the steps direct access to an in-depth article is provided to complete the configuration of each phase:
Note: This tutorial only applies to promotions created with the Premium version and the White Label. For giveaways on social networks, check out the Giveaways section to see the configuration tutorial for each type of giveaway.
1. How is a promotion structured?
What will the users see when accessing the promotion? What will their participation experience be like? Before creating your promotion, the first step is to know what the structure of a promotion is, in order to understand what the flow of user participation will be like.
A promotion is made up of different pages that the user will see when interacting with the promotion to participate, such as: the initial welcome page, the log in and entry form pages, where the users will register with their data, the page where the participation mechanics takes place (example: a prize wheel or a memory game), etc. The different pages may vary from one type of promotion to another, but as a whole, they will make up the structure of the promotion and the flow of participation that the user will follow to complete the promotional mechanics of the promotion.
Depending on the characteristics and needs of each campaign, as an administrator you can select which participation flow you want users to follow. Specifically, there are three different participation flows: the Identified Mode, where the users must identify themselves and register before being able to participate; >Visitor Mode, where the users participate first and then identify and register; and Anonymous Mode, where the users participate without identifying themselves or registering. The choice of one modality or another will determine how the user's participation and experience in the promotion will be.
2. First steps to create your promotion
How to start with your first campaign? If this is your first time with Easypromos, you will find in the following tutorial the different steps to create your promotion so that you don't miss any important point. The steps detailed in the tutorial apply to any promotion created with the Premium and White Label version of the platform, as they are common to all promotions.
In this tutorial you will learn how to select the type of application that you want to create from the extensive portfolio available, as well as the general management options that as an administrator you will have available in your internal dashboard to manage and edit the promotion.
3. Specific configuration of the participation mechanics
Once you have created the draft of your promotion and you have already saved it in your dashboard, it is time to continue with the configuration of the specifics of your promotion, depending on the type of application you have chosen, since each type of promotion will present some different configuration options depending on the mechanics of participation.
For example, if you have created a Memory game, at this point you will learn all the options to customize the game with your own images, the different gameplay options available to you, etc.
To do this, click on the type of application you have created below to access the specific tutorial to continue with the configuration of your promotion::
4. General configuration and design of the promotion
Once you have configured the different aspects of your promotion, the last step is to finish customizing all the options that the platform makes available to you, to leave the promotion ready before communicating it to your audience.
Some of the features that you will discover in the following tutorial are: how to customize the design of the promotion with your own images, fonts and colors, how to upload the legal texts of the promotion, how to use the Email Platform to stay in touche with the participants, as well as all the steps to test your promotion before launching it to your audience.